lululemon
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that unlock greater possibility and wellbeing for all.
Why Fashion Is Still Stuck on Sustainability Double Standards
As the presence of PFAs in apparel comes into the spotlight, and ‘sustainable’ collaborations driven by overproduction hit the market, fashion’s definition of sustainability looks increasingly hard to defend.
As Brands Get Tariff Refunds, What Do They Owe Their Customers?
Brands are finally able to apply for refunds, but now they also have to decide how to deal with the customers who paid higher prices on their products, some of which are filing lawsuits against retailers demanding compensation of their own.
The Game of ‘Selling’ Sustainability
From H&M’s bid to draw shoppers in with its sustainable positioning, Shein’s new circularity study and a campaign showing athleisure can be made using clean energy, fashion is trying to figure out sustainability’s saleability.
Does Your Brand Need a Chief AI Officer?
The role is one of several new titles that are becoming increasingly common in fashion’s senior ranks, as the industry pivots to face new challenges and opportunities.
The Oscars Close Red Carpet Season
The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.
How the Winterwear Boom Reshaped Fashion’s Olympic Playbook
At Milano Cortina, brands are turning the Winter Games into a category marketing machine for winterwear, using uniforms, fan gear and post-Games athlete deals to drive growth.
Lululemon Blames Customers Again After See-Through Tights Fiasco
The activewear company’s dilemma is familiar to many companies that have grown rapidly and need to find ways to keep expanding while competitors encroach.
Lululemon Is Hiring on BoF Careers
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
Why Lululemon’s CEO Is Stepping Down
Slowing growth, rising costs and a loud campaign from its outspoken founder set the stage for Calvin McDonald’s exit. It may be the athleisure giant’s best hope to regain its cultural momentum.
How Can Canada’s Retail Renaissance Survive the Onslaught of Trump’s Tariffs?
Faced with US tariffs and slowing luxury spend, Canadian retailers are seeking opportunities to connect with local shoppers through broader assortments and in-person experiences.