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lululemon

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that unlock greater possibility and wellbeing for all.

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Workplace & Talent

Does Your Brand Need a Chief AI Officer?

The role is one of several new titles that are becoming increasingly common in fashion’s senior ranks, as the industry pivots to face new challenges and opportunities.

Workplace & Talent

Does Your Brand Need a Chief AI Officer?

The role is one of several new titles that are becoming increasingly common in fashion’s senior ranks, as the industry pivots to face new challenges and opportunities.


Luxury

The Oscars Close Red Carpet Season

The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.

Luxury

The Oscars Close Red Carpet Season

The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.


Sports

How the Winterwear Boom Reshaped Fashion’s Olympic Playbook

At Milano Cortina, brands are turning the Winter Games into a category marketing machine for winterwear, using uniforms, fan gear and post-Games athlete deals to drive growth.

Sports

How the Winterwear Boom Reshaped Fashion’s Olympic Playbook

At Milano Cortina, brands are turning the Winter Games into a category marketing machine for winterwear, using uniforms, fan gear and post-Games athlete deals to drive growth.


Sports

Lululemon Blames Customers Again After See-Through Tights Fiasco

The activewear company’s dilemma is familiar to many companies that have grown rapidly and need to find ways to keep expanding while competitors encroach.

Sports

Lululemon Blames Customers Again After See-Through Tights Fiasco

The activewear company’s dilemma is familiar to many companies that have grown rapidly and need to find ways to keep expanding while competitors encroach.


Workplace & Talent

Lululemon Is Hiring on BoF Careers

Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.

Workplace & Talent

Lululemon Is Hiring on BoF Careers

Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.


Retail

Why Lululemon’s CEO Is Stepping Down

Slowing growth, rising costs and a loud campaign from its outspoken founder set the stage for Calvin McDonald’s exit. It may be the athleisure giant’s best hope to regain its cultural momentum.

Retail

Why Lululemon’s CEO Is Stepping Down

Slowing growth, rising costs and a loud campaign from its outspoken founder set the stage for Calvin McDonald’s exit. It may be the athleisure giant’s best hope to regain its cultural momentum.


Global Markets

How Can Canada’s Retail Renaissance Survive the Onslaught of Trump’s Tariffs?

Faced with US tariffs and slowing luxury spend, Canadian retailers are seeking opportunities to connect with local shoppers through broader assortments and in-person experiences.

Global Markets

How Can Canada’s Retail Renaissance Survive the Onslaught of Trump’s Tariffs?

Faced with US tariffs and slowing luxury spend, Canadian retailers are seeking opportunities to connect with local shoppers through broader assortments and in-person experiences.


Sustainability

Why Can’t Fashion Eliminate Labour Exploitation From Its Supply Chains?

Brands like Patagonia, Nike and Lululemon have been working for years to address the exploitation of migrant workers at key fabric suppliers in Taiwan. Despite some progress, the issue has persisted.

Sustainability

Why Can’t Fashion Eliminate Labour Exploitation From Its Supply Chains?

Brands like Patagonia, Nike and Lululemon have been working for years to address the exploitation of migrant workers at key fabric suppliers in Taiwan. Despite some progress, the issue has persisted.


Retail

Lululemon Is at a Crossroads

When the company reports earnings today, analysts expect another quarter of slowing growth. The question is whether Lululemon’s ongoing slowdown is temporary or a sign that the brand is trapped in a downward spiral.

Retail

Lululemon Is at a Crossroads

When the company reports earnings today, analysts expect another quarter of slowing growth. The question is whether Lululemon’s ongoing slowdown is temporary or a sign that the brand is trapped in a downward spiral.


Retail

This Week: Lululemon’s Struggles, Dior’s Scottish Outing, Alexander Wang’s Show

The activewear giant will test the recent run of stronger-than-expected earnings.

Retail

This Week: Lululemon’s Struggles, Dior’s Scottish Outing, Alexander Wang’s Show

The activewear giant will test the recent run of stronger-than-expected earnings.