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lululemon

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that unlock greater possibility and wellbeing for all.

lululemon
Sustainability

Why Can’t Fashion Eliminate Labour Exploitation From Its Supply Chains?

Brands like Patagonia, Nike and Lululemon have been working for years to address the exploitation of migrant workers at key fabric suppliers in Taiwan. Despite some progress, the issue has persisted.


Retail

Lululemon Is at a Crossroads

When the company reports earnings today, analysts expect another quarter of slowing growth. The question is whether Lululemon’s ongoing slowdown is temporary or a sign that the brand is trapped in a downward spiral.


Retail

This Week: Lululemon’s Struggles, Dior’s Scottish Outing, Alexander Wang’s Show

The activewear giant will test the recent run of stronger-than-expected earnings.


Retail

Nike, Lululemon and Activewear’s Innovation Problem

The category’s biggest brands by market capitalisation report results this week, and will need to show they have a plan to fend off fast-growing competition.


Retail

Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers

Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.


Workplace & Talent

At Lululemon, Being Black Is ‘Off-Brand’

Like many companies in fashion and other industries, the $50 billion yoga apparel brand created a new department in 2020 it said would help improve its diversity and inclusion and create a more equitable playing field for minorities. In interviews with BoF, 14 current and former Black employees said things have only worsened since then.


Retail

Is There Room for Another Activewear Giant?

A giant investment from Softbank in 2021 turbocharged expansion plans at Vuori, which is now eyeing global expansion and a takeover of its customers’ closets. But Lululemon, Nike and a host of direct-to-consumer competitors stand in its way.


Sustainability

How Global Warming Is Changing Fashion and Beauty

Record temperatures around the globe will transform the way we dress and groom ourselves.


Retail

The Athleisure-fication of Everything

Demand for leggings and sweats may have peaked, but the pandemic’s comfort-first aesthetic is hardly dead. It’s simply mutating into something else: a yet-to-be-named category that incorporates stretch and softness into a staggering number of fashion staples, from trousers to jumpsuits.


Retail

Derek Jeter, Wayne Gretzky and Misty Copeland Team Up for Sports Apparel Label

The former professional MLB baseball, Canadian ​​hockey player and American ballet dancer are launching a new fitness apparel brand, Greatness Wins, together with Chris Riccobono, a co-founder of the menswear brand Untuckit.