E.L.F. Cosmetics
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Inside the $5 Billion Cosmetics Company Behind Rhode
After its buzziest acquisition ever and a dozen years into the role, E.l.f.. Beauty CEO Tarang Amin still seems pretty “elfing” delighted by it all.
Inside the $5 Billion Cosmetics Company Behind Rhode
After its buzziest acquisition ever and a dozen years into the role, E.l.f.. Beauty CEO Tarang Amin still seems pretty “elfing” delighted by it all.
Unlocking the Ultimate Online Beauty Community
A first-of-its-kind report from Reddit maps the platform’s raw and expansive beauty community. The platform hopes it will be a tool for brands and beauty lovers alike.
Unlocking the Ultimate Online Beauty Community
A first-of-its-kind report from Reddit maps the platform’s raw and expansive beauty community. The platform hopes it will be a tool for brands and beauty lovers alike.
E.l.f Raises Revenue Outlook; Needs Scrappy Thinking to Maintain Growth
With sales at its core line in decline, the company is tweaking everything from price, geographic distribution and categories to rebuild momentum.
E.l.f Raises Revenue Outlook; Needs Scrappy Thinking to Maintain Growth
With sales at its core line in decline, the company is tweaking everything from price, geographic distribution and categories to rebuild momentum.
Why Hollywood Executives Are Fashion’s New Power Hire
As content and entertainment become increasingly central to brands’ marketing strategies, companies from Gap to E.l.f. are broadening the talent pool, considering everyone from entertainment IP experts to filmmakers.
Why Hollywood Executives Are Fashion’s New Power Hire
As content and entertainment become increasingly central to brands’ marketing strategies, companies from Gap to E.l.f. are broadening the talent pool, considering everyone from entertainment IP experts to filmmakers.
Beauty’s New Price Cuts, Explained
As a K-shaped economy forces shoppers to make difficult decisions, mass and masstige brands are chasing growth with tactical deflation.
Beauty’s New Price Cuts, Explained
As a K-shaped economy forces shoppers to make difficult decisions, mass and masstige brands are chasing growth with tactical deflation.
Department Stores Need Fragrance. Is the Feeling Mutual?
Memo Paris’s Harrods-exclusive launch with Giles Deacon underscores why fragrance remains a vital experiential anchor amid broader retail disruption.
Department Stores Need Fragrance. Is the Feeling Mutual?
Memo Paris’s Harrods-exclusive launch with Giles Deacon underscores why fragrance remains a vital experiential anchor amid broader retail disruption.
E.l.f. Beauty Signals Caution Despite Rhode-Driven Growth
The US beauty conglomerate tempered its outlook for 2026, despite 25 percent growth last year led by Hailey Bieber’s beauty label Rhode.
E.l.f. Beauty Signals Caution Despite Rhode-Driven Growth
The US beauty conglomerate tempered its outlook for 2026, despite 25 percent growth last year led by Hailey Bieber’s beauty label Rhode.
As Brands Get Tariff Refunds, What Do They Owe Their Customers?
Brands are finally able to apply for refunds, but now they also have to decide how to deal with the customers who paid higher prices on their products, some of which are filing lawsuits against retailers demanding compensation of their own.
As Brands Get Tariff Refunds, What Do They Owe Their Customers?
Brands are finally able to apply for refunds, but now they also have to decide how to deal with the customers who paid higher prices on their products, some of which are filing lawsuits against retailers demanding compensation of their own.
The Beauty Brands That Won Coachella
While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.
The Beauty Brands That Won Coachella
While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.
How War Is Exposing Beauty’s Packaging Problem
From soaring plastic costs to aluminium supply shocks, the US-Israel war with Iran is unraveling the beauty industry’s overreliance on plastic packaging and infrastructural gap for affordable and scalable climate-friendly solutions.
How War Is Exposing Beauty’s Packaging Problem
From soaring plastic costs to aluminium supply shocks, the US-Israel war with Iran is unraveling the beauty industry’s overreliance on plastic packaging and infrastructural gap for affordable and scalable climate-friendly solutions.