E.L.F. Cosmetics
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Why Hollywood Executives Are Fashion’s New Power Hire
As content and entertainment become increasingly central to brands’ marketing strategies, companies from Gap to E.l.f. are broadening the talent pool, considering everyone from entertainment IP experts to filmmakers.
Why Hollywood Executives Are Fashion’s New Power Hire
As content and entertainment become increasingly central to brands’ marketing strategies, companies from Gap to E.l.f. are broadening the talent pool, considering everyone from entertainment IP experts to filmmakers.
Beauty’s New Price Cuts, Explained
As a K-shaped economy forces shoppers to make difficult decisions, mass and masstige brands are chasing growth with tactical deflation.
Beauty’s New Price Cuts, Explained
As a K-shaped economy forces shoppers to make difficult decisions, mass and masstige brands are chasing growth with tactical deflation.
Department Stores Need Fragrance. Is the Feeling Mutual?
Memo Paris’s Harrods-exclusive launch with Giles Deacon underscores why fragrance remains a vital experiential anchor amid broader retail disruption.
Department Stores Need Fragrance. Is the Feeling Mutual?
Memo Paris’s Harrods-exclusive launch with Giles Deacon underscores why fragrance remains a vital experiential anchor amid broader retail disruption.
E.l.f. Beauty Signals Caution Despite Rhode-Driven Growth
The US beauty conglomerate tempered its outlook for 2026, despite 25 percent growth last year led by Hailey Bieber’s beauty label Rhode.
E.l.f. Beauty Signals Caution Despite Rhode-Driven Growth
The US beauty conglomerate tempered its outlook for 2026, despite 25 percent growth last year led by Hailey Bieber’s beauty label Rhode.
As Brands Get Tariff Refunds, What Do They Owe Their Customers?
Brands are finally able to apply for refunds, but now they also have to decide how to deal with the customers who paid higher prices on their products, some of which are filing lawsuits against retailers demanding compensation of their own.
As Brands Get Tariff Refunds, What Do They Owe Their Customers?
Brands are finally able to apply for refunds, but now they also have to decide how to deal with the customers who paid higher prices on their products, some of which are filing lawsuits against retailers demanding compensation of their own.
The Beauty Brands That Won Coachella
While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.
The Beauty Brands That Won Coachella
While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.
How War Is Exposing Beauty’s Packaging Problem
From soaring plastic costs to aluminium supply shocks, the US-Israel war with Iran is unraveling the beauty industry’s overreliance on plastic packaging and infrastructural gap for affordable and scalable climate-friendly solutions.
How War Is Exposing Beauty’s Packaging Problem
From soaring plastic costs to aluminium supply shocks, the US-Israel war with Iran is unraveling the beauty industry’s overreliance on plastic packaging and infrastructural gap for affordable and scalable climate-friendly solutions.
Clean Beauty’s Quiet Comeback
Credo Beauty has added stylish clean makeup brand Saie to its portfolio, as the category enters a mature, results-driven era.
Clean Beauty’s Quiet Comeback
Credo Beauty has added stylish clean makeup brand Saie to its portfolio, as the category enters a mature, results-driven era.
Can Nars Keep Winning Complexion?
With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.
Can Nars Keep Winning Complexion?
With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.
Inside Sephora’s Bet on Biotech
Biotech skincare brand Mother Science will debut on Sephora next week as the retailer accelerates its push into lab-developed beauty alongside brands like U Beauty.
Inside Sephora’s Bet on Biotech
Biotech skincare brand Mother Science will debut on Sephora next week as the retailer accelerates its push into lab-developed beauty alongside brands like U Beauty.