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COS

COS is a fashion brand offering a wardrobe of ready-to-wear and accessories for women and men. Established in London in 2007, it operates under H&M Group.

COS
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Partner content by COS

Since 2007, our design ethos has always put exceptional craftsmanship and lasting design first. Our collections begin in our London atelier, honouring the tradition of hand-drawn sketches and draping on the stand. With an emphasis on innovation, materiality and attention to detail, each piece is created with a mindful approach, seamlessly blending contemporary and timeless.

Guided by our core values, we believe championing diversity leads to inspiration and creativity. We are on a mission to become an industry-leading workplace, creating a positive impact on the world around us and fostering an inclusive culture for our customers, colleagues and community. To discover more, visit career.cos.com

Company Snapshot

TYPEPrivate
ESTABLISHED2007
HEADQUARTERSUnited Kingdom
EMPLOYEES1,001 - 5,000

Find out more

Partner Content
How COS Nurtures Its Next Generation of Leaders

Priding itself on a collective vision, COS invests in the long-term development and retention of its employees. BoF sits down with three leaders who have grown within the organisation over many years, embodying its values and culture while shaping the next generation of talent.

COS encourages employees to build knowledge and gain experiences outside of their everyday roles to cultivate the skills required to become a thoughtful, decisive leader.
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Highlights
How COS Nurtures Its Next Generation of Leaders How COS Nurtures Its Next Generation of Leaders
COS Is Building a Bridge Between Mass Market and LuxuryCOS Is Building a Bridge Between Mass Market and Luxury
Latest News & Analysis
Partner Content

How COS Nurtures Its Next Generation of Leaders

Priding itself on a collective vision, COS invests in the long-term development and retention of its employees. BoF sits down with three leaders who have grown within the organisation over many years, embodying its values and culture while shaping the next generation of talent.

Partner Content

How COS Nurtures Its Next Generation of Leaders

Priding itself on a collective vision, COS invests in the long-term development and retention of its employees. BoF sits down with three leaders who have grown within the organisation over many years, embodying its values and culture while shaping the next generation of talent.


Partner Content

How COS Orchestrates a Global Elevated Store Experience

As the London-based fashion brand expands to new locations across the world, a cross-functional growth team is driving a localised approach to store rollout, design and portfolio management.

Partner Content

How COS Orchestrates a Global Elevated Store Experience

As the London-based fashion brand expands to new locations across the world, a cross-functional growth team is driving a localised approach to store rollout, design and portfolio management.


Technology

Which High Street Fashion Brands Are Winning the AI Discovery Battle?

Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?

Technology

Which High Street Fashion Brands Are Winning the AI Discovery Battle?

Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?


Retail

COS Is Building a Bridge Between Mass Market and Luxury

The H&M-owned brand is drawing customers in search of sophisticated design and those looking for value. Managing director Daniel Herrmann discusses in the BoF-McKinsey State of Fashion 2026 how it strikes its high-low balance.

Retail

COS Is Building a Bridge Between Mass Market and Luxury

The H&M-owned brand is drawing customers in search of sophisticated design and those looking for value. Managing director Daniel Herrmann discusses in the BoF-McKinsey State of Fashion 2026 how it strikes its high-low balance.


Partner Content

Inside the Creative Team Crafting COS’ Collections

The fashion brand is championing a collaborative, cross-functional approach to elevate every collection. BoF speaks with three COS employees to learn more.

Partner Content

Inside the Creative Team Crafting COS’ Collections

The fashion brand is championing a collaborative, cross-functional approach to elevate every collection. BoF speaks with three COS employees to learn more.


Workplace & Talent

COS Is Hiring on BoF Careers

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.

Workplace & Talent

COS Is Hiring on BoF Careers

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.


Marketing

Inside the Nylon Bag’s Unlikely Rise to ‘It’ Status

In an era of soaring prices for luxury accessories, cheap, utilitarian nylon purses from brands like Lululemon and Uniqlo have become some of fashion’s most sought-after items.

Marketing

Inside the Nylon Bag’s Unlikely Rise to ‘It’ Status

In an era of soaring prices for luxury accessories, cheap, utilitarian nylon purses from brands like Lululemon and Uniqlo have become some of fashion’s most sought-after items.


Technology

COS Is Trying to Crack the Code On High-Tech Stores

The H&M brand is rolling out a suite of new in-store technologies at its US locations to engage shoppers and learn what works.

Technology

COS Is Trying to Crack the Code On High-Tech Stores

The H&M brand is rolling out a suite of new in-store technologies at its US locations to engage shoppers and learn what works.


Retail

Why COS Is Showing at London Fashion Week

The H&M Group-owned brand is looking to regain relevance and reestablish itself as an “accessible luxury” powerhouse.

Retail

Why COS Is Showing at London Fashion Week

The H&M Group-owned brand is looking to regain relevance and reestablish itself as an “accessible luxury” powerhouse.


Luxury

Why Gucci Is Getting Into Resale

Levi’s is also launching a second hand site this week as brands bet on new business models to connect with consumers and navigate the pandemic.

Luxury

Why Gucci Is Getting Into Resale

Levi’s is also launching a second hand site this week as brands bet on new business models to connect with consumers and navigate the pandemic.