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Forever 21 Weighs Liquidation Ahead of Bankruptcy in Coming Days

Efforts to find a buyer for the US-based arm of the fast-fashion retailer to avoid liquidation have failed, however, talks with one potential bidder are ongoing, according to sources familiar with the matter.
Forever 21 store front.
At its peak, Forever 21 operated over 500 US locations and at least 800 worldwide. Its US footprint has since shrunk to about 350 stores. (Shutterstock)

The US-based operator of retailer Forever 21 Inc. is preparing to potentially close down its stores as part of a bankruptcy filing in the coming days, according to people with knowledge of the matter.

Efforts to find a buyer for the fast-fashion retailer to avoid a liquidation have so far failed, said the people, who asked not to be identified discussing private information. Talks with one potential bidder are ongoing, they said.

At its height, Forever 21 operated more than 500 locations in the US and at least 800 worldwide. Its US footprint has since shrunk to about 350 stores. Bloomberg previously reported Forever 21 was looking to close almost two-thirds of its locations as part of a bankruptcy process.

The Forever 21 trademark and intellectual property are owned by apparel and lifestyle label empire Authentic Brands, which licenses them to the operating company that would undergo a Chapter 11 process. Authentic plans to continue licensing the brand through new operating and e-commerce partners.

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Representatives for Authentic and the Forever 21 operator declined to comment.

The Forever 21 operating company became a unit of Catalyst Brands, which also owns JCPenney and Lucky Brand, through an acquisition in January. Previously, it was owned by Sparc Group, a joint venture formed by Authentic and the mall owners Simon Property Group and Brookfield Properties, both large Forever 21 landlords, to help keep the chain alive after its first bankruptcy in 2019.

By Reshmi Basu and Eliza Ronalds-Hannon

Learn more:

Forever 21 Plans Hundreds of Store Closures in Second Bankruptcy

The US-based operator of Forever 21 Inc. is preparing to close at least 200 locations as part of a looming bankruptcy process, which may lead to a potential sale of its remaining stores or liquidation if no buyer emerges.

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