Latest News & Analysis
Hims Jumps as RFK Jr. Seeks to Loosen Peptide Regulations
Hims & Hers Health Inc. surged as much as 12 percent after Health Secretary Robert F. Kennedy Jr. said US drug regulators will loosen restrictions around a dozen popular peptide injections.
Hims Jumps as RFK Jr. Seeks to Loosen Peptide Regulations
Hims & Hers Health Inc. surged as much as 12 percent after Health Secretary Robert F. Kennedy Jr. said US drug regulators will loosen restrictions around a dozen popular peptide injections.
Kering Aims to Double Profitability, Reignite Gucci with New Strategy
The French conglomerate is reorganising key functions as part of a strategic overhaul unveiled by new CEO Luca de Meo in Florence Thursday.
Kering Aims to Double Profitability, Reignite Gucci with New Strategy
The French conglomerate is reorganising key functions as part of a strategic overhaul unveiled by new CEO Luca de Meo in Florence Thursday.
Why Cotton Incorporated Is Betting on a Return to Natural Fibre
As global sustainability regulations loom, Cotton Incorporated is positioning natural fibre as a biodegradable alternative to the industry’s synthetic waste problem. BoF sits down with Jesse Daystar, vice president and chief sustainability officer at Cotton Incorporated to learn more.
Why Cotton Incorporated Is Betting on a Return to Natural Fibre
As global sustainability regulations loom, Cotton Incorporated is positioning natural fibre as a biodegradable alternative to the industry’s synthetic waste problem. BoF sits down with Jesse Daystar, vice president and chief sustainability officer at Cotton Incorporated to learn more.
Work in Marketing? AI Just Rewrote Your Job Spec
From content creation to media spend, smaller teams are moving faster — and taking on work once handled by agencies, analysts and engineers.
Work in Marketing? AI Just Rewrote Your Job Spec
From content creation to media spend, smaller teams are moving faster — and taking on work once handled by agencies, analysts and engineers.
What’s Happening at Hermès?
The French leather goods powerhouse is losing momentum and may soon face its own ‘Capucine moment,’ writes Luca Solca, drawing a comparison with Louis Vuitton in the early 2010s.
What’s Happening at Hermès?
The French leather goods powerhouse is losing momentum and may soon face its own ‘Capucine moment,’ writes Luca Solca, drawing a comparison with Louis Vuitton in the early 2010s.
Authentic Brands Group Is Bringing Barneys Back
The luxury retailer will return to its original location on Madison Avenue, according to a source familiar with the matter.
Authentic Brands Group Is Bringing Barneys Back
The luxury retailer will return to its original location on Madison Avenue, according to a source familiar with the matter.
The Debrief | Nike’s Reality Check
BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.
The Debrief | Nike’s Reality Check
BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.
Allbirds Soars 461% After Sneaker Firm Rebrands as AI Stock
The struggling sneaker company has announced a pivot to AI computing infrastructure, immediately sending its stock soaring.
Allbirds Soars 461% After Sneaker Firm Rebrands as AI Stock
The struggling sneaker company has announced a pivot to AI computing infrastructure, immediately sending its stock soaring.
The Beauty Brands That Won Coachella
While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.
The Beauty Brands That Won Coachella
While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.
ShopMy Launches Personal Shopping Service
Top spenders on the influencer platform’s app will be able to have their style questions answered by creators, a service ShopMy hopes will serve as an antidote to AI product recommendations.
ShopMy Launches Personal Shopping Service
Top spenders on the influencer platform’s app will be able to have their style questions answered by creators, a service ShopMy hopes will serve as an antidote to AI product recommendations.
Luxury Brands Book Sales Drop as Middle East War Takes Toll on Airport Shopping
The conflict in the Middle East is hurting duty-free and travel-retail sales for luxury and beauty groups like LVMH, Kering, Estée Lauder, and L’Oréal.
Luxury Brands Book Sales Drop as Middle East War Takes Toll on Airport Shopping
The conflict in the Middle East is hurting duty-free and travel-retail sales for luxury and beauty groups like LVMH, Kering, Estée Lauder, and L’Oréal.
Hermès Shares Plunge Most on Record as Growth Slows
First-quarter sales rose 5.6 percent at constant exchange rates, missing analyst expectations.
Hermès Shares Plunge Most on Record as Growth Slows
First-quarter sales rose 5.6 percent at constant exchange rates, missing analyst expectations.