Latest News & Analysis
Can Gap Keep Up Its Hot Streak?
Gap’s brand strategy is leading on culture but trailing on the fundamentals that endure beyond marketing moments, according to the latest analysis by BoF Insights.
Can Gap Keep Up Its Hot Streak?
Gap’s brand strategy is leading on culture but trailing on the fundamentals that endure beyond marketing moments, according to the latest analysis by BoF Insights.
How AI Shopping Agents Are Reshaping Fashion’s Ad Economy
As AI agents begin to shop on consumers’ behalf, they can inadvertently trigger online ads, distorting performance metrics and inflating brands’ ad spend.
How AI Shopping Agents Are Reshaping Fashion’s Ad Economy
As AI agents begin to shop on consumers’ behalf, they can inadvertently trigger online ads, distorting performance metrics and inflating brands’ ad spend.
Condé Nast Shutters Self Magazine; Glamour Editor-in-Chief Sam Barry Departs
In a move towards brand consolidation, Condé Nast CEO Roger Lynch announced closure of the digital-only health title as well as several international Glamour editions.
Condé Nast Shutters Self Magazine; Glamour Editor-in-Chief Sam Barry Departs
In a move towards brand consolidation, Condé Nast CEO Roger Lynch announced closure of the digital-only health title as well as several international Glamour editions.
E.l.f. Beauty Makes C-Suite Changes
Kory Marchisotto has been appointed president of E.l.f. Brands, Ekta Chopra has been tapped as chief technology and AI officer and Oshiya Savur is the company's new CMO.
E.l.f. Beauty Makes C-Suite Changes
Kory Marchisotto has been appointed president of E.l.f. Brands, Ekta Chopra has been tapped as chief technology and AI officer and Oshiya Savur is the company's new CMO.
Kering’s Strategy Reveal, Examined
CEO Luca de Meo outlined manufacturing synergies, threw cold water on the group’s Valentino acquisition and shared some stealthy forecasts for Gucci’s growth as part of a sweeping strategy overhaul. Will it work?
Kering’s Strategy Reveal, Examined
CEO Luca de Meo outlined manufacturing synergies, threw cold water on the group’s Valentino acquisition and shared some stealthy forecasts for Gucci’s growth as part of a sweeping strategy overhaul. Will it work?
Allbirds Sinks as 582% AI Surge Comes to Screeching Halt
Shares of the firm, which announced plans to rebrand itself as NewBird AI, sank as much as 31 percent on Thursday.
Allbirds Sinks as 582% AI Surge Comes to Screeching Halt
Shares of the firm, which announced plans to rebrand itself as NewBird AI, sank as much as 31 percent on Thursday.
Coty and Interparfums Deny Report of Talks Regarding Boss, Burberry Perfume Licences
As prestige lines, the fragrances aren’t subject to the strategic review underway for Coty’s other makeup brands as the company attempts to turn around its performance.
Coty and Interparfums Deny Report of Talks Regarding Boss, Burberry Perfume Licences
As prestige lines, the fragrances aren’t subject to the strategic review underway for Coty’s other makeup brands as the company attempts to turn around its performance.
Has ‘Euphoria’-Inspired Makeup Missed Its Moment?
This week, Priya Rao gets into the fate of maximalist beauty looks and LVMH’s latest update.
Has ‘Euphoria’-Inspired Makeup Missed Its Moment?
This week, Priya Rao gets into the fate of maximalist beauty looks and LVMH’s latest update.
The New Playbook for Winning Gen Z Beauty Shoppers
Gen Z is turning beauty into a social sport, blending AI, ingredient obsession and a preference for in-store shopping. But only brands with real credibility and community cachet will convert curiosity into lasting loyalty.
The New Playbook for Winning Gen Z Beauty Shoppers
Gen Z is turning beauty into a social sport, blending AI, ingredient obsession and a preference for in-store shopping. But only brands with real credibility and community cachet will convert curiosity into lasting loyalty.
Kering Takes Stake in Icicle Owner ICCF
The French group said it would support the international expansion of ICCF’s flagship label Icicle while drawing on ICCF’s expertise in China as part of a major strategic overhaul.
Kering Takes Stake in Icicle Owner ICCF
The French group said it would support the international expansion of ICCF’s flagship label Icicle while drawing on ICCF’s expertise in China as part of a major strategic overhaul.
American Eagle Rallies Again After Launching Second Sydney Sweeney Campaign
A second denim campaign with actress Sydney Sweeney drove a nearly 6 percent rise in the brand’s share price.
American Eagle Rallies Again After Launching Second Sydney Sweeney Campaign
A second denim campaign with actress Sydney Sweeney drove a nearly 6 percent rise in the brand’s share price.
Hims Jumps as RFK Jr. Seeks to Loosen Peptide Regulations
Hims & Hers Health Inc. surged as much as 12 percent after Health Secretary Robert F. Kennedy Jr. said US drug regulators will loosen restrictions around a dozen popular peptide injections.
Hims Jumps as RFK Jr. Seeks to Loosen Peptide Regulations
Hims & Hers Health Inc. surged as much as 12 percent after Health Secretary Robert F. Kennedy Jr. said US drug regulators will loosen restrictions around a dozen popular peptide injections.