Latest News & Analysis

Nike’s World Cup Takeover Is Off to a Hot Start
Nike’s new World Cup ad brings a jolt of star power like LeBron James and Kim Kardashian to go along with the football royalty featured. But can it boost the brand’s standing in the sport?

Nike’s World Cup Takeover Is Off to a Hot Start
Nike’s new World Cup ad brings a jolt of star power like LeBron James and Kim Kardashian to go along with the football royalty featured. But can it boost the brand’s standing in the sport?

For Beauty Brands, When Does Nostalgia Get Old?
Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?

For Beauty Brands, When Does Nostalgia Get Old?
Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?

L’Oréal Scents World’s First AI Art Museum
The beauty conglomerate has become the founding ‘olfactory’ partner of Dataland, embracing the technology that L’Oréal’s Cyril Chapuy calls the ‘luxury of tomorrow.’

L’Oréal Scents World’s First AI Art Museum
The beauty conglomerate has become the founding ‘olfactory’ partner of Dataland, embracing the technology that L’Oréal’s Cyril Chapuy calls the ‘luxury of tomorrow.’

The Wellness Industry Finds Its Next Target: New Mums
From daily vitamins to luxury recovery retreats, brands are racing to meet the needs of women navigating the transition into motherhood.

The Wellness Industry Finds Its Next Target: New Mums
From daily vitamins to luxury recovery retreats, brands are racing to meet the needs of women navigating the transition into motherhood.

Peloton Acquires Pilates Startup Skōp In Growing Wellness Push
The US exercise equipment company acquired Pilates-focused startup Skōp as it looks to expand its offerings and attract new users amid a broader turnaround effort.

Peloton Acquires Pilates Startup Skōp In Growing Wellness Push
The US exercise equipment company acquired Pilates-focused startup Skōp as it looks to expand its offerings and attract new users amid a broader turnaround effort.

Zara’s Elevation Push Lands in London
The Spanish fast-fashion giant’s newly renovated, tech-enabled Bond Street flagship reflects its steady effort to elevate its image as it works to set itself apart from lower-priced rivals.

Zara’s Elevation Push Lands in London
The Spanish fast-fashion giant’s newly renovated, tech-enabled Bond Street flagship reflects its steady effort to elevate its image as it works to set itself apart from lower-priced rivals.

Lululemon Trims Outlook, Adding Pressure Ahead of New CEO
The weak guidance adds to pressure on Lululemon’s management, which is contending with increased competition from upstart brands and product issues.

Lululemon Trims Outlook, Adding Pressure Ahead of New CEO
The weak guidance adds to pressure on Lululemon’s management, which is contending with increased competition from upstart brands and product issues.

Who Will Survive Luxury’s Post-Growth Era?
Disposals, store closures, blurry financial guidance… Decision-makers at LVMH, Kering, Ferragamo and Burberry are no longer betting on a return to the industry’s boom years.

Who Will Survive Luxury’s Post-Growth Era?
Disposals, store closures, blurry financial guidance… Decision-makers at LVMH, Kering, Ferragamo and Burberry are no longer betting on a return to the industry’s boom years.

A Mid-Year M&A Check-In
Priya Rao parses the current state of beauty deals with a spotlight on Waldencast’s sale of Obagi Medical.

A Mid-Year M&A Check-In
Priya Rao parses the current state of beauty deals with a spotlight on Waldencast’s sale of Obagi Medical.

Why Beauty Brands Can’t Afford to Ignore TikTok Shop
The platform is now a top e-tailer for cosmetics, skincare and hair care, and smart legacy and indie brands are increasingly being lured by its proposition.

Why Beauty Brands Can’t Afford to Ignore TikTok Shop
The platform is now a top e-tailer for cosmetics, skincare and hair care, and smart legacy and indie brands are increasingly being lured by its proposition.

OTB Takes Full Control of Viktor & Rolf
The Italian fashion group behind Diesel and Maison Margiela is taking full ownership of the avant-garde haute couture house, acquiring the remaining 30 percent it didn’t already own. Founders Viktor Horsting and Rolf Snoeren remain creative directors.

OTB Takes Full Control of Viktor & Rolf
The Italian fashion group behind Diesel and Maison Margiela is taking full ownership of the avant-garde haute couture house, acquiring the remaining 30 percent it didn’t already own. Founders Viktor Horsting and Rolf Snoeren remain creative directors.

Inside the Push Towards Footwear Manufacturing in Portugal
BoF and APICCAPS convened designers, brand leaders, and sourcing executives at The Hotel Chelsea in New York City to examine why Portugal has become a compelling answer to the supply chain disruptions reshuffling where footwear gets made.

Inside the Push Towards Footwear Manufacturing in Portugal
BoF and APICCAPS convened designers, brand leaders, and sourcing executives at The Hotel Chelsea in New York City to examine why Portugal has become a compelling answer to the supply chain disruptions reshuffling where footwear gets made.