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Unrivalled, world-class journalism that covers the intersection of business, fashion and technology.
Sports

Nike’s World Cup Takeover Is Off to a Hot Start

Nike’s new World Cup ad brings a jolt of star power like LeBron James and Kim Kardashian to go along with the football royalty featured. But can it boost the brand’s standing in the sport?

Sports

Nike’s World Cup Takeover Is Off to a Hot Start

Nike’s new World Cup ad brings a jolt of star power like LeBron James and Kim Kardashian to go along with the football royalty featured. But can it boost the brand’s standing in the sport?


Beauty

For Beauty Brands, When Does Nostalgia Get Old?

Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?

Beauty

For Beauty Brands, When Does Nostalgia Get Old?

Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?


Beauty

L’Oréal Scents World’s First AI Art Museum

The beauty conglomerate has become the founding ‘olfactory’ partner of Dataland, embracing the technology that L’Oréal’s Cyril Chapuy calls the ‘luxury of tomorrow.’

Beauty

L’Oréal Scents World’s First AI Art Museum

The beauty conglomerate has become the founding ‘olfactory’ partner of Dataland, embracing the technology that L’Oréal’s Cyril Chapuy calls the ‘luxury of tomorrow.’


Beauty

The Wellness Industry Finds Its Next Target: New Mums

From daily vitamins to luxury recovery retreats, brands are racing to meet the needs of women navigating the transition into motherhood.

Beauty

The Wellness Industry Finds Its Next Target: New Mums

From daily vitamins to luxury recovery retreats, brands are racing to meet the needs of women navigating the transition into motherhood.


Beauty

Peloton Acquires Pilates Startup Skōp In Growing Wellness Push

The US exercise equipment company acquired Pilates-focused startup Skōp as it looks to expand its offerings and attract new users amid a broader turnaround effort.

Beauty

Peloton Acquires Pilates Startup Skōp In Growing Wellness Push

The US exercise equipment company acquired Pilates-focused startup Skōp as it looks to expand its offerings and attract new users amid a broader turnaround effort.


Retail

Zara’s Elevation Push Lands in London

The Spanish fast-fashion giant’s newly renovated, tech-enabled Bond Street flagship reflects its steady effort to elevate its image as it works to set itself apart from lower-priced rivals.

Retail

Zara’s Elevation Push Lands in London

The Spanish fast-fashion giant’s newly renovated, tech-enabled Bond Street flagship reflects its steady effort to elevate its image as it works to set itself apart from lower-priced rivals.


Retail

Lululemon Trims Outlook, Adding Pressure Ahead of New CEO

The weak guidance adds to pressure on Lululemon’s management, which is contending with increased competition from upstart brands and product issues.

Retail

Lululemon Trims Outlook, Adding Pressure Ahead of New CEO

The weak guidance adds to pressure on Lululemon’s management, which is contending with increased competition from upstart brands and product issues.


Luxury

Who Will Survive Luxury’s Post-Growth Era?

Disposals, store closures, blurry financial guidance… Decision-makers at LVMH, Kering, Ferragamo and Burberry are no longer betting on a return to the industry’s boom years.

Luxury

Who Will Survive Luxury’s Post-Growth Era?

Disposals, store closures, blurry financial guidance… Decision-makers at LVMH, Kering, Ferragamo and Burberry are no longer betting on a return to the industry’s boom years.


Beauty

A Mid-Year M&A Check-In

Priya Rao parses the current state of beauty deals with a spotlight on Waldencast’s sale of Obagi Medical.

Beauty

A Mid-Year M&A Check-In

Priya Rao parses the current state of beauty deals with a spotlight on Waldencast’s sale of Obagi Medical.


Beauty

Why Beauty Brands Can’t Afford to Ignore TikTok Shop

The platform is now a top e-tailer for cosmetics, skincare and hair care, and smart legacy and indie brands are increasingly being lured by its proposition.

Beauty

Why Beauty Brands Can’t Afford to Ignore TikTok Shop

The platform is now a top e-tailer for cosmetics, skincare and hair care, and smart legacy and indie brands are increasingly being lured by its proposition.


Luxury

OTB Takes Full Control of Viktor & Rolf

The Italian fashion group behind Diesel and Maison Margiela is taking full ownership of the avant-garde haute couture house, acquiring the remaining 30 percent it didn’t already own. Founders Viktor Horsting and Rolf Snoeren remain creative directors.

Luxury

OTB Takes Full Control of Viktor & Rolf

The Italian fashion group behind Diesel and Maison Margiela is taking full ownership of the avant-garde haute couture house, acquiring the remaining 30 percent it didn’t already own. Founders Viktor Horsting and Rolf Snoeren remain creative directors.


Partner Content

Inside the Push Towards Footwear Manufacturing in Portugal

BoF and APICCAPS convened designers, brand leaders, and sourcing executives at The Hotel Chelsea in New York City to examine why Portugal has become a compelling answer to the supply chain disruptions reshuffling where footwear gets made.

Partner Content

Inside the Push Towards Footwear Manufacturing in Portugal

BoF and APICCAPS convened designers, brand leaders, and sourcing executives at The Hotel Chelsea in New York City to examine why Portugal has become a compelling answer to the supply chain disruptions reshuffling where footwear gets made.