Latest News & Analysis

Fendi’s Austere New Era
Maria Grazia Chiuri’s haute couture debut for Fendi was technically faultless but oddly somber, writes Angelo Flaccavento.

Fendi’s Austere New Era
Maria Grazia Chiuri’s haute couture debut for Fendi was technically faultless but oddly somber, writes Angelo Flaccavento.

Used Gold Rolex Prices Have Slipped Since April
Prices for secondhand gold watches are dropping, in tandem with the US-Israel-Iran war-driven bullion market slump.

Used Gold Rolex Prices Have Slipped Since April
Prices for secondhand gold watches are dropping, in tandem with the US-Israel-Iran war-driven bullion market slump.

The Debrief | Luxury’s New Reality
As luxury shoppers push back against relentless price hikes and uninspiring boutique environments, BoF's Mimosa Spencer and Robert Williams break down why emotional connection has overtaken heritage as the primary driver of high-end shopping.

The Debrief | Luxury’s New Reality
As luxury shoppers push back against relentless price hikes and uninspiring boutique environments, BoF's Mimosa Spencer and Robert Williams break down why emotional connection has overtaken heritage as the primary driver of high-end shopping.

The Great Gucci Beauty Handover
Priya Rao dives into the early transfer of one of cosmetics’ and fragrance’s most desirable licences and offers an update on Cos Bar.

The Great Gucci Beauty Handover
Priya Rao dives into the early transfer of one of cosmetics’ and fragrance’s most desirable licences and offers an update on Cos Bar.

Wealthier Americans To Cut Back-to-School Spending by 20%
Higher-income US parents plan to reduce spending while less-wealthy families are trading down to cheaper products amid economic worries, a Deloitte survey found.

Wealthier Americans To Cut Back-to-School Spending by 20%
Higher-income US parents plan to reduce spending while less-wealthy families are trading down to cheaper products amid economic worries, a Deloitte survey found.

Are There Too Many Beauty Sales?
As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.

Are There Too Many Beauty Sales?
As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.

Hugo Boss Board Rejects Frasers Takeover Bid
Hugo Boss AG recommended shareholders reject Frasers Group Plc’s takeover offer, saying the bid fails to capture the German fashion company’s long-term value.

Hugo Boss Board Rejects Frasers Takeover Bid
Hugo Boss AG recommended shareholders reject Frasers Group Plc’s takeover offer, saying the bid fails to capture the German fashion company’s long-term value.

Hermès to Stage First Couture Show in January
The push into couture, piloted by women’s artistic director Nadège Vanhée, will offer the French leather goods powerhouse another way to engage its wealthiest clients and cement its top-end positioning.

Hermès to Stage First Couture Show in January
The push into couture, piloted by women’s artistic director Nadège Vanhée, will offer the French leather goods powerhouse another way to engage its wealthiest clients and cement its top-end positioning.

Levi’s Raises Forecast as Premium Denim Gains Traction
The denim maker raised its annual net sales forecast as it beat quarterly estimates, but shares sank on its full-year profit outlook.

Levi’s Raises Forecast as Premium Denim Gains Traction
The denim maker raised its annual net sales forecast as it beat quarterly estimates, but shares sank on its full-year profit outlook.

Is ‘Elle’ the New Blueprint for Product Placement?
The ‘Legally Blonde’ prequel series is taking the ties between product and plot to another level, incorporating its stars into spots and referencing the show in corresponding social content.

Is ‘Elle’ the New Blueprint for Product Placement?
The ‘Legally Blonde’ prequel series is taking the ties between product and plot to another level, incorporating its stars into spots and referencing the show in corresponding social content.

Why Brand Experiences Are Redefining Luxury
Luxury value is increasingly measured through the access, moments and memories linked to a brand, according to BoF Insights and McKinsey’s latest report.

Why Brand Experiences Are Redefining Luxury
Luxury value is increasingly measured through the access, moments and memories linked to a brand, according to BoF Insights and McKinsey’s latest report.

How To Win on TikTok Shop
As beauty brands rethink distribution, TikTok Shop is becoming an increasingly important piece of the puzzle. On the final morning of The Business of Beauty Global Forum, TikTok Shop’s Ajay Salpekar and BoF’s Yasmine Dahlberg joined BoF’s Shenel Wickramaratne to discuss where the platform fits within a modern channel strategy.

How To Win on TikTok Shop
As beauty brands rethink distribution, TikTok Shop is becoming an increasingly important piece of the puzzle. On the final morning of The Business of Beauty Global Forum, TikTok Shop’s Ajay Salpekar and BoF’s Yasmine Dahlberg joined BoF’s Shenel Wickramaratne to discuss where the platform fits within a modern channel strategy.