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Unrivalled, world-class journalism that covers the intersection of business, fashion and technology.
Fashion Week

Fendi’s Austere New Era

Maria Grazia Chiuri’s haute couture debut for Fendi was technically faultless but oddly somber, writes Angelo Flaccavento.

Fashion Week

Fendi’s Austere New Era

Maria Grazia Chiuri’s haute couture debut for Fendi was technically faultless but oddly somber, writes Angelo Flaccavento.


Luxury

Used Gold Rolex Prices Have Slipped Since April

Prices for secondhand gold watches are dropping, in tandem with the US-Israel-Iran war-driven bullion market slump.

Luxury

Used Gold Rolex Prices Have Slipped Since April

Prices for secondhand gold watches are dropping, in tandem with the US-Israel-Iran war-driven bullion market slump.


Retail

The Debrief | Luxury’s New Reality

As luxury shoppers push back against relentless price hikes and uninspiring boutique environments, BoF's Mimosa Spencer and Robert Williams break down why emotional connection has overtaken heritage as the primary driver of high-end shopping.

Retail

The Debrief | Luxury’s New Reality

As luxury shoppers push back against relentless price hikes and uninspiring boutique environments, BoF's Mimosa Spencer and Robert Williams break down why emotional connection has overtaken heritage as the primary driver of high-end shopping.


Beauty

The Great Gucci Beauty Handover

Priya Rao dives into the early transfer of one of cosmetics’ and fragrance’s most desirable licences and offers an update on Cos Bar.

Beauty

The Great Gucci Beauty Handover

Priya Rao dives into the early transfer of one of cosmetics’ and fragrance’s most desirable licences and offers an update on Cos Bar.


Retail

Wealthier Americans To Cut Back-to-School Spending by 20%

Higher-income US parents plan to reduce spending while less-wealthy families are trading down to cheaper products amid economic worries, a Deloitte survey found.

Retail

Wealthier Americans To Cut Back-to-School Spending by 20%

Higher-income US parents plan to reduce spending while less-wealthy families are trading down to cheaper products amid economic worries, a Deloitte survey found.


Beauty

Are There Too Many Beauty Sales?

As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.

Beauty

Are There Too Many Beauty Sales?

As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.


Retail

Hugo Boss Board Rejects Frasers Takeover Bid

Hugo Boss AG recommended shareholders reject Frasers Group Plc’s takeover offer, saying the bid fails to capture the German fashion company’s long-term value.

Retail

Hugo Boss Board Rejects Frasers Takeover Bid

Hugo Boss AG recommended shareholders reject Frasers Group Plc’s takeover offer, saying the bid fails to capture the German fashion company’s long-term value.


Luxury

Hermès to Stage First Couture Show in January

The push into couture, piloted by women’s artistic director Nadège Vanhée, will offer the French leather goods powerhouse another way to engage its wealthiest clients and cement its top-end positioning.

Luxury

Hermès to Stage First Couture Show in January

The push into couture, piloted by women’s artistic director Nadège Vanhée, will offer the French leather goods powerhouse another way to engage its wealthiest clients and cement its top-end positioning.


Retail

Levi’s Raises Forecast as Premium Denim Gains Traction

The denim maker raised its annual net sales forecast as it beat quarterly estimates, but shares sank on its full-year profit outlook.

Retail

Levi’s Raises Forecast as Premium Denim Gains Traction

The denim maker raised its annual net sales forecast as it beat quarterly estimates, but shares sank on its full-year profit outlook.


Marketing

Is ‘Elle’ the New Blueprint for Product Placement?

The ‘Legally Blonde’ prequel series is taking the ties between product and plot to another level, incorporating its stars into spots and referencing the show in corresponding social content.

Marketing

Is ‘Elle’ the New Blueprint for Product Placement?

The ‘Legally Blonde’ prequel series is taking the ties between product and plot to another level, incorporating its stars into spots and referencing the show in corresponding social content.


Luxury

Why Brand Experiences Are Redefining Luxury

Luxury value is increasingly measured through the access, moments and memories linked to a brand, according to BoF Insights and McKinsey’s latest report.

Luxury

Why Brand Experiences Are Redefining Luxury

Luxury value is increasingly measured through the access, moments and memories linked to a brand, according to BoF Insights and McKinsey’s latest report.


Partner Content

How To Win on TikTok Shop

As beauty brands rethink distribution, TikTok Shop is becoming an increasingly important piece of the puzzle. On the final morning of The Business of Beauty Global Forum, TikTok Shop’s Ajay Salpekar and BoF’s Yasmine Dahlberg joined BoF’s Shenel Wickramaratne to discuss where the platform fits within a modern channel strategy.

Partner Content

How To Win on TikTok Shop

As beauty brands rethink distribution, TikTok Shop is becoming an increasingly important piece of the puzzle. On the final morning of The Business of Beauty Global Forum, TikTok Shop’s Ajay Salpekar and BoF’s Yasmine Dahlberg joined BoF’s Shenel Wickramaratne to discuss where the platform fits within a modern channel strategy.