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Marketing

How to Choose a PR Agency

A good agency can feel like an extension of a brand and bring fresh expertise towards telling its story. But picking the right partner is growing more complex as the definition of PR rapidly evolves.


Marketing

With ‘Wicked,’ Fashion Tests the Limits of the ‘Barbie’ Model

Looking to repeat last year’s marketing phenomenon, a slew of brands have dropped collaborations tied to the much-anticipated film’s release this week.


Luxury

LVMH’s Antoine Arnault Reveals Plans for Paris Football Club

The family behind luxury's biggest conglomerate aims to turn Paris FC into a formidable rival to Paris Saint-Germain, investing significantly in the second-tier football club alongside Red Bull.


Retail

Kiko Kostadinov Opens First US Store in Los Angeles

The Bulgarian designer is opening his second global flagship in Los Angeles’ Melrose Hill gallery district to gain closer proximity to the art world and America’s entertainment industry.


Beauty

How Beauty Brands Can Beat a Holiday Season Slowdown

With slow sales growth and a truncated shopping window, brands and retailers need to get creative to entice customers.


Sports

Has Fashion’s Convergence With Sports Gone Too Far?

The deluge of sports-inspired product releases and collaborations between brands and sports teams or athletes has saturated the market and started to spur a backlash. But insiders say there is still room for tie-ups which go beyond simple logo swaps or licensing deals.


Technology

The Crypto-Luxury Brand Predicting a Web3 Comeback

Crypto prices have surged as the market anticipates a crypto-friendly Trump presidency, raising expectations among brands like 9dcc — the self-proclaimed first crypo-native luxury label — that companies will turn to the technology to engage customers.


Beauty

RFK Jr. Is Poised to Be America’s Wellness Influencer-in-Chief

While doctors are alarmed about RFK Jr.’s views on vaccines, parts of the wellness world are embracing Trump’s pick for Health and Human Services secretary.


Beauty

The Japanese Manicurist Taking on Plastic Pollution, One Nail at a Time

Tokyo-based nail technician Naomi Arimoto uses umigomi, or “sea trash,” to create intricate nail art designs, hoping to put environmental issues at the forefront of her customers’ minds.


Marketing

Did These Fashion and Beauty Trends Predict Trump’s Comeback?

The former president’s victory shocked many Democrats. But there were signs bubbling up in the culture well before election night that America was about to take a lurch to the right.


Global Markets

Worldview | Australian Fashion Week Will Go Ahead Despite IMG’s Exit

This week’s round-up of global markets fashion business news also features the Qatar Investment Authority, Indian textile exports and the Latin American Fashion Summit.


Global Markets

Thailand Is Becoming a Luxury Retail Powerhouse

A $3.2 billion new luxury precinct called One Bangkok is rising in the Thai capital amid a flurry of investment by the city’s legacy department stores and malls as they renovate and expand to popular tourist destinations nationwide.