Member Exclusives
On’s Big Coup With Kylian Mbappé
Not only has On announced its expansion into football, but it did so while snatching the best footballer in the world away from Nike.
On Expands Into Football, Lures Mbappé From Nike
The push into football, fronted by superstar Kylian Mbappé, could provide a new growth avenue for the Swiss sportswear label.
The Fashion E-Tailer Pulling Ahead on AI
Zalando is using artificial intelligence to boost growth and efficiency, including a 90 percent reduction in the cost of creating website content. BoF went inside the push to win the AI race at Europe’s largest online fashion retailer.
H&M Stages Cinematic Fashion Show Directed by Nick Knight
The Swedish fast-fashion brand returned to London Fashion Week for a second year in a row as it doubles down on efforts to reassert its fashion credentials and reignite demand.
The Tween Beauty Story Is Tired. Can We Move On?
This week, Priya Rao argues that Gen Alpha’s interest in cosmetics and skincare mirrors that of its predecessors.
Nike’s Falling Share Price Puts Dow Seat in Jeopardy
The sportswear giant's spot in the Dow Jones Industrial Average is looking increasingly uncertain as the brand braces for its exit from the S&P 100.
Who Has a Right to Win in Fragrance?
Beauty brands, major conglomerates and indie labels see perfume as an opportunistic venture for growth. But as category sales moderate, can new scents and players break through?
LVMH Signed a Secret 2002 Pact to Buy Hermès Heir’s Shares. Now They’re Missing
In a June court filing, the luxury conglomerate forcefully denied it had ever tried to acquire shares in its rival from founding-family heir Nicolas Puech, who alleges he was fleeced of his 6 percent stake.
Fashion’s Capital of Female Designers
This season, many of the over 60 female designers showing at New York Fashion Week played to an inherent strength, designing for the women who will actually wear their clothes.
Rise in US Retail Sales Highlights Resilient Consumer
Sales rose by the most in five months in a broad advance, showing consumers continued to spend despite rising gasoline prices.
Victoria’s Secret Brought Sexy Back. What About Beauty?
The underwear juggernaut has been hard at work revitalising its offer by returning to its glamorous roots. But its massive cosmetics and fragrance business has been slower to transform.
Why Armani Brought in Dario Vitale
The former Versace and Miu Miu designer, one of the industry’s most hotly watched voices, is set to open a new aesthetic era at Emporio Armani as well as oversee accessories at Giorgio Armani’s mainline. The appointment is the Italian fashion empire’s first creative shake-up since its founding.