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Member Exclusives

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Beauty

MAC’s Plan to Win: Lip Oil and Nepo Babies

The Estée Lauder-owned cosmetics label’s latest campaign casts Amelia Gray, Francesca Scorsese and Zaya Wade to promote “Lipglass Air,” a follow-up to MAC’s best-selling Lipglass.


Beauty

US Retailers Want in on K-Beauty — Again

Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.


Sustainability

How One Brand Is Defying the Slow Fashion Slowdown

Montreal-based Eliza Faulkner’s ethereal, frocks are more popular than ever, even as other sustainable businesses struggle. Her secret? Putting design first, and applying slow fashion principles to how she runs her business, too.


Marketing

Lucien Pagès Merges with AIPR

The Paris public relations star Lucien Pagès is forming a joint venture with Adam Iezzi’s London-based firm AIPR, backed by superagency The Independents.


Marketing

The Secret to Influencer Longevity

In an industry that’s constantly churning out a hot new follow, it’s a rare creator who can build a lasting career. Several who did tell BoF that consistency and authenticity was key – even as they hopped platforms and radically changed their content.


Global Markets

Worldview | Almaty Fashion Week’s Central Asia Ambitions

This week’s round-up of global markets fashion business news also features Vogue Brazil, Mexico’s El Palacio de Hierro and Chinese exporters concealing their origin.


Beauty

How Far Can Body Care Go?

Brands like Buttface and Megababe claim to innovate the skincare category by bringing “facial-grade” ingredients below the belt.


Beauty

Black Beauty Excellence Was the Star of the Met Gala

Afros, faded edges, fantastic braids and more provided a much-needed jolt to the star-studded event.


Sports

Reebok Names New Head of Basketball

Designer Jide Osifeso will shape the creative direction of Reebok Basketball as the brand seeks to re-establish itself in a performance category it’s been absent from for more than a decade.


Media

At the Met Gala, Dandies Owned the Night

In the first Met Gala that centered Black style, there was a collision of modern culture and history from embellished capes to bedazzled canes and grillz.


Retail

Skechers’ $9.4 Billion Blockbuster Buyout, Explained

The comfort sneaker brand’s $63-per-share acquisition by the Brazilian private equity firm 3G shocked both the fashion and financial worlds.


Workplace & Talent

Demonised by Trump, DEI Professionals Go ‘Discreet’ to Find Jobs

DEI workers are repositioning and rebranding to get contracts and retain remaining staff positions, distancing themselves from conversations around race and gender and instead prioritising their leadership expertise.