Member Exclusives
Is Homemade Shampoo a Recession Indicator?
DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?
Lessons From Trump’s Degrowth Experiment
The US President’s tariffs are effectively achieving what a decade of sustainable fashion campaigning couldn’t accomplish: curbing overconsumption. It won’t result in meaningful environmental gains, argues Kenneth P. Pucker.
Walmart Calls, But India’s Garment Worker Woes Blunt Tariff Edge
American retailers are ramping up inquiries to manufacture in India in response to Trump's trade war, but a labour shortage and high costs in key textile producing regions are hampering suppliers' ability to capitalise on the opportunity.
Beauty Plays the Long Game
As women’s sports continue to gain mainstream traction, beauty brands are shifting from short-term campaigns to sustained partnerships that deepen brand equity, unlock new audiences, and drive long-term growth.
Resale Welcomes a Wave of ‘Tariff-ied’ New Customers
While resale businesses are booming with a surge of new customers seeking value by shopping used amidst tariff-induced economic uncertainty, it creates more urgency for resale to innovate.
How Spain’s Indie Fashion Scene Nailed Global Growth
Brands including La Veste, Gimaguas and Flabelus have become the hot alternative to Europe's usual French and Scandinavian labels. Customers in cities like New York can't get enough.
MAC’s Plan to Win: Lip Oil and Nepo Babies
The Estée Lauder-owned cosmetics label’s latest campaign casts Amelia Gray, Francesca Scorsese and Zaya Wade to promote “Lipglass Air,” a follow-up to MAC’s best-selling Lipglass.
US Retailers Want in on K-Beauty — Again
Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.
How One Brand Is Defying the Slow Fashion Slowdown
Montreal-based Eliza Faulkner’s ethereal, frocks are more popular than ever, even as other sustainable businesses struggle. Her secret? Putting design first, and applying slow fashion principles to how she runs her business, too.
Lucien Pagès Merges with AIPR
The Paris public relations star Lucien Pagès is forming a joint venture with Adam Iezzi’s London-based firm AIPR, backed by superagency The Independents.
The Secret to Influencer Longevity
In an industry that’s constantly churning out a hot new follow, it’s a rare creator who can build a lasting career. Several who did tell BoF that consistency and authenticity was key – even as they hopped platforms and radically changed their content.
Worldview | Almaty Fashion Week’s Central Asia Ambitions
This week’s round-up of global markets fashion business news also features Vogue Brazil, Mexico’s El Palacio de Hierro and Chinese exporters concealing their origin.