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Beauty

How an Indie Beauty Brand Finds Its Hero

Breakout products like Cécred’s Restoring Hair & Edge Drops or Topicals’ Faded Serum aren’t just sales drivers — they shape a brand’s identity, fuel customer loyalty and lay the foundation for long-term growth. But finding one takes more than luck.


Retail

BoF Masterclass | How Brands Build Genuine Communities

Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “How Brands Build Genuine Communities.”


Technology

AI Shopping Is Coming to Google

The search giant unveiled a new shopping experience and other features at its annual I/O developer conference as it vies with rivals to transform the way consumers find and buy products online with AI.


Luxury

Chanel Pulls Back on Price Hikes as Sales Fall 4%

The French couture and beauty giant is easing off punchy price increases and investing in new markets including India, Mexico and Canada, CEO Leena Nair and CFO Philippe Blondiaux told BoF, as sales slid for the first time since 2020.


Luxury

Art Basel to Launch New Fair in Qatar

The organisation’s fifth art fair, set to take place in Doha in February, is its first foray into the wealthy Middle East market.


Global Markets

Worldview | Australian Fashion Week Pulls Back From the Brink

This week’s round-up of global markets fashion business news also features Kenya’s anxious garment manufacturers, Singapore’s Shopee and the perilous leather industry in Brazil.


Beauty

Can Gaming Go Glam?

The new makeup brand Godmode, co-founded by the actress Chloë Grace Moretz and the pop star Rina Sawayama, has alter-egos, backstories, highlighters, lip liners and everything but its own video game. Can it hook gamers anyway?


Retail

With Financing Push, Saks Global Looks to Buy Some Time

A deal to secure $500 million in new financing may push out a reckoning. But falling sales, looming payments to vendors and creditors continue to dog the luxury retailer’s post-merger vision.


Sustainability

Fashion’s Recycling Start-Ups Inch Closer to Commercialisation

Over the last month, a flurry of companies with backers from H&M to Inditex have advanced plans to build their first industrial-scale textile-to-textile recycling plants, advancing a technology that is often held up as a holy-grail-like solution to many of fashion’s environmental ills.


Retail

When Parke Pops Up, Gen-Z Comes Out

The apparel brand, which has become a viral sensation on TikTok, hosted its largest pop-up yet over the weekend, attracting long lines of devoted fans.


Beauty

The End of the Lipstick Index

After years of double-digit growth and a perception of being impervious to wider economic downturns, the beauty industry is finding that cash-strapped customers aren’t interested in “little luxuries.”


Sustainability

What’s the Carbon Footprint of Your Shoes?

Efforts to map the footwear industry’s carbon footprint have lagged behind those in fashion. A new study aims to start addressing that.