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Beauty

Can TikTok’s ‘Shirtless Race’ Become More than a Trend?

Hyrox, a grueling strength-and-endurance race that pops up in major cities, is far more than a workout to its legions of fans. Now it's betting on becoming the next spectator sport.


Luxury

Hilton to Enter Cruise Business with Waldorf Astoria Nile Ship

The hotel group’s Waldorf Astoria Nile River Experience, set to launch in late 2026, follows similar moves by Ritz-Carlton, Four Seasons, Orient Express and Aman.


Beauty

How Kiko Milano Built Pricing Power

The Italian cosmetics giant has deftly engineered a premiumisation strategy, and has elevated its distribution, product selection and points of differentiation, heavily reducing discounts and promotions in the process. Chief executive Simone Dominici explained how it deployed its strategy in The State of Fashion: Beauty Volume 2.


Luxury

Why Jewellery Feels Like a Better Deal Than a Handbag

Jewellery brands have raised prices less than fashion labels, and now benefit from a stronger sense of lasting value.


Fashion Week

At Milan Fashion Week, Highs and Lows

Milan’s menswear showcase felt particularly frail this season, though there were a few standouts, reports Angelo Flaccavento.


Beauty

Chinese Makeup Brands Are Winning Over Global Consumers

As the popularity of alternative social media platforms like RedNote grows outside of China, domestic beauty brands like Florasis and Judydoll are reaping the benefits.


Creative Class

Telfar’s 20th Anniversary Show: A Celebration With a Message

On Saturday, the brand, best known for its cult favourite ‘Bushwick Birkin’ totes, held its first runway presentation in three years in an alleyway behind its flagship store, where family and community came first.


Retail

Exclusive: The Whitaker Group Expands With New Women-Centric Retailer Jaide

It will be the US group’s first foray into women’s retail as it looks to expand its popular streetwear retail empire.


Retail

Exclusive: Skims’ Plan for Global Domination

Kim Kardashian’s shapewear brand is preparing to enter many new markets in the US and, increasingly, globally. CEO Jens Grede spoke with The Business of Fashion about his vision to create ‘the Apple store of apparel.’


Retail

This Week: Nike’s Earnings and Jonathan Anderson’s Dior Debut

In their own ways, both companies will provide major updates on how they plan to win back customers.


Luxury

‘Transform or Die’: Can a Turnaround Expert Turn Kering Around?

Luca De Meo’s appointment as the French group’s chief executive is an admission of the seriousness of the crisis the company is facing, as well as a signal of its intent to do something about it, writes Imran Amed.


Fashion Week

Is Fashion Stuck in the Archives?

At Pitti Uomo, there was a sense of nostalgia that felt both backward looking and progressive, reports Angelo Flaccavento.