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How To Create Loyalty With Customers Through Gamification

Brands are revamping their loyalty programmes to reward shoppers for everything from reading marketing emails to making a TikTok clip. These casino-like tactics are having a big impact on sales. Exclusively for BoF Professional members, a host of experts discuss the emergence of ‘gamification’ as a new customer loyalty strategy.

BoF Team

17 September 2021

23rd September at 16:00 BST / 11:00 EDT

Featuring Ranu Coleman, chief marketing officer of Blush Mark, Taran Ghatrora, co-founder and CEO of Blume and Chavie Lieber, BoF correspondent, in conversation with senior editorial associate Alexandra Mondalek.

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Agenda-setting intelligence, analysis and advice for the global fashion community.

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