This Week in Fashion
How Swatch and Audemars Piguet Defied Collaboration Fatigue
The right mix of novelty, accessibility and scarcity helped the tie-up break through the noise and go viral, even boosting Swatch’s share price.
How Chanel Became the Hottest Brand in Fashion
As the French couture giant cruised into Biarritz this week, surging interest in its revamp under designer Matthieu Blazy scored it the top spot on the Lyst Index. But could Blazymania go too far?
As Brands Get Tariff Refunds, What Do They Owe Their Customers?
Brands are finally able to apply for refunds, but now they also have to decide how to deal with the customers who paid higher prices on their products, some of which are filing lawsuits against retailers demanding compensation of their own.
The Luxury Rebound Gets a Reality Check
A set of underwhelming first-quarter revenues from French luxury groups LVMH, Kering and Hermès is challenging hopes for a sector recovery this year.
Why Instagram’s Shoppable Reels May Be Too Little, Too Late
The tech giant is finally allowing creators to earn affiliate commissions through its in-app product tags. But with so many other influencer monetisation platforms on the market, it faces stiff competition for adoption.
The Public Isn’t Buying What Nike Is Selling. Can That Change?
Nike CEO Elliott Hill publicly exuded plenty of confidence during the company’s crucial third-quarter earnings call. That didn’t stop the brand’s stock from hitting an 11-year low.
Should Luxury Stop Worrying and Learn to Love AI Imagery?
From Warhol to Jordan Wolfson, art is often driven by the tools that once terrified it. Prada’s polarising Wolfson campaign makes the case that AI is no different.
The Zara-Fication of John Galliano
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Is Quince Really Worth $10 Billion?
From $50 cashmere to Dom Pérignon champagne, the everything store for the aspirationally bougie is outrunning the ghosts of DTC past.
When War and Luxury Collide
Escalating conflict in the Middle East is exposing how quickly geopolitics can disrupt even luxury’s most carefully cultivated retail hubs.
The Social Media Trap
Unexpected new features and algorithmic changes at Instagram and TikTok are a reminder that brands and creators can’t become overly reliant on any one platform to drive their business.
The Supreme Court’s Tariff Ruling: What Fashion Needs to Know
A majority of justices struck down the ‘Liberation Day’ tariffs that sent shockwaves through the fashion industry, setting the stage for a rush of brands trying to recoup duties they’ve already paid.