Faran Krentcil
Faran Krentcil is a contributing writer at The Business of Fashion. She is a New York based writer, editor and lecturer with a focus on fashion and beauty. Krentcil has her own BBC column called The Changing Room, and has also written for BoF's Haul of Fame beauty column. She is the founding editor of Fashionista and has worked at titles such as The Wall Street Journal, Elle, Nylon, and Instyle. Krentcil is a professor of fashion journalism at The New School and has been a guest lecturer at Duke University and FIT.
The Growing Business of Getting Ready
Beauty brands have long paid to be featured in ‘Get Ready With Me’ videos. Now, they’re designing their products and tools for maximum screentime.
Can Beauty Save Shein?
The beauty brand Sheglam has ambitions to become as big as its fast-fashion parent, if not bigger. Just don’t call it a ‘dupe’ brand.
One Nation Under Blonde
From blonde ‘bombshells’ to ‘blue-haired liberals’, hair has become a soft indicator of political affiliation. But these stereotypes are eroding, even as polarisation deepens.
The Controversial New Wellness Capital of the US
The Sunshine State has long been a destination for plastic surgery, but has more recently become a hub for founders and a clandestine birthplace for new policies shaping national health.
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For Some Patients, a Facelift Alone Isn’t Enough
'Pre-facelift' procedures like injectable biostimulators and radiofrequency are filling the gap between baby Botox jabs and hardcore deep plane surgeries. Beauty brands are getting in on the rush.
The Mall Mainstay Clawing Back Sephora Tweens
The teen-favourite retailer Urban Outfitters is banking on Gen-Alpha influencers and brands like Sol de Janeiro and Yes Day in its bid to become a ‘beauty empire.’
Exclusive: Birkenstock Launches Nail Polish
On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.
The New Fragrance Opportunity Is Centuries-Old
Fragrance brands like Loewe and Vyrao are capturing a burning desire for upscale incense sticks, with retailers like Violet Grey and FWRD reporting strong sales in the nascent category. Should other brands listen up, or will the trend flame out?
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Exclusive: Dover Street Parfums Market Partners on Pop-Up Spa
The cult-cool retailer has expanded its beauty selection in recent years, and now debuts its first-ever skincare pop-up in Paris in partnership with the US brand Monastery.
Which Winter Olympians Will Score Beauty Deals?
As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.
For These Beauty Products, It’s What’s on the Outside That Counts
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
2016’s Hottest Beauty Brands: Where Are They Now?
While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.