Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Power Moves | Bally’s New Creative Director, SMCP’s Board Reshuffle

Rhude founder Rhuigi Villaseñor will lead the Swiss luxury brand; SMCP named a new board member.
Rhude founder Rhuigi Villaseñor is taking the creative reins of Swiss shoemaker Bally.
Rhude founder Rhuigi Villaseñor is taking the creative reins of Swiss shoemaker Bally. (Bally)

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

Recommended For You

Loading recommended reads…

Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
How Brands Can Get Category Expansion Right / Discover the latest case study / READ NOW"