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Published in the Financial Times

By
  • Imran Amed
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Today, the Financial Times published its regular Business of Fashion supplement, chock full of industry updates and in-depth articles on the issues that are shaping the industry. It really is a must-read for everyone in the fashion business, whether you are a creative or a corporate, or somewhere in between.

This time, we contributed

an articleOpens in new window ]

,

How to reach second base online,

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encouraging established luxury and fashion companies to start thinking about Internet as a communication tool, not just a tool for selling and advertising.  In fact, if done cleverly, this can be used to re-establish the communication and relationships that Luxury Goods companies were once known for.

We would love to hear what you are thinking on Fashion 2.0 these days, and about any brands that you think are leading the way. The full PDF of the article is available here.

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