Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Bits & Bytes | Amazon's Fashion-Forward Echo Look, AR Versus VR in Retail

This week, Amazon introduces a new incarnation of its Alexa voice assistant aimed at fashion lovers, while AR and VR prove useful to retailers in very distinct ways.
Amazon's Echo Look | Source: Amazon
By
  • Tamison O'Connor
PREFER BoF ON GOOGLE

How Echo Look Could Feed Amazon's Big Data Fuelled Fashion Ambitions (Tech Crunch)
"This new voice-controlled, internet-connected Echo camera is designed to condition users to feed it with the training data Amazon needs to build a fashion-savvy AI."

In Retail, AR is for Shoppers and VR is for Business (Forbes)
"Even though the most basic fundamentals of the technologies are similar — a graphical overlay that moves according to the physical movements of the user — they're actually very different technologies."

China's $1.5 Billion Social Commerce Startup Could Transform Online Retail (Bloomberg)
"Pinduoduo, or PDD, is a kind of Facebook-Groupon mashup that founder Colin Huang believes could revolutionise e-commerce."

Why Many Shoppers go to Stores Before Buying Online (Retail Dive)
"More than 55 percent of consumers visit stores before buying online, emphasising the idea that high-touch, physical and seamless omnichannel experiences are critical for modern retailing."

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

Loading recommended reads…

Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The State of Fashion - Face to Face with Luxury Clients - Discover what luxury clients want today