Agenda-setting intelligence, analysis and advice for the global fashion community.
"There’s still money to be made, but it’s mostly not the creators who are getting rich."
Agenda-setting intelligence, analysis and advice for the global fashion community.
"There’s still money to be made, but it’s mostly not the creators who are getting rich."
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With a pop-up holiday market in New York City, the influencer monetisation platform is hoping to bulk up its credentials as a shopping partner for brands — and build its own name recognition in the process.
Far more than a gateway for Western brands, China’s fashion capital is now a springboard for local and international labels as they tap the city’s shopping districts and trade platforms to drive growth at home and abroad.
With perfume sales handily outperforming its other segments, the US cosmetics giant has a reliable growth engine. Investors are on board, but want to see more even performance across the business.
NuOrder by Lightspeed is helping fashion brands treat wholesale as a source of market intelligence, not just a distribution channel. BoF sits down with Marie Baldauf-Lenschen, senior director of Lightspeed wholesale, to learn more.