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The Business of Fashion

Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Google Targets Pinterest, Are Innovation Labs A Necessity?

This week, Google's new "Style Ideas" feature challenges Pinterest's search ambitions, while innovation labs could be crucial in today's tough retail environment.

Google Targets Pinterest, Are Innovation Labs A Necessity?

This week, Google's new "Style Ideas" feature challenges Pinterest's search ambitions, while innovation labs could be crucial in today's tough retail environment.

Inside Farfetch's Store of the Future

Farfetch is set to unveil a beta version of its Store of the Future, an ‘operating system’ for physical retail. BoF gets an exclusive sneak peek.

Inside Farfetch's Store of the Future

Farfetch is set to unveil a beta version of its Store of the Future, an ‘operating system’ for physical retail. BoF gets an exclusive sneak peek.

Amazon’s E-Commerce Dominance, Adidas Launches 3D-Printed Trainers

This week, Amazon is predicted to account for half of US online retail by 2021, while Adidas prepares to mass produce its new "Futurecraft 4D" shoe.

Amazon’s E-Commerce Dominance, Adidas Launches 3D-Printed Trainers

This week, Amazon is predicted to account for half of US online retail by 2021, while Adidas prepares to mass produce its new "Futurecraft 4D" shoe.

Adidas to Mass-Produce 3D-Printed Shoes

The new 'Futurecraft 4D' shoe is part of a broader push by the sportswear giant to react faster to changing fashions and create more customised products.

Adidas to Mass-Produce 3D-Printed Shoes

The new 'Futurecraft 4D' shoe is part of a broader push by the sportswear giant to react faster to changing fashions and create more customised products.

Can Luxury Challengers Take Burberry’s Digital Crown?

While Burberry remains the top digital brand in luxury fashion, its advantage over its competitors is narrowing.

Can Luxury Challengers Take Burberry’s Digital Crown?

While Burberry remains the top digital brand in luxury fashion, its advantage over its competitors is narrowing.

Luxury Brands' Digital Lag, L'Oréal's Technology Incubator

This week, luxury brands finally learn an online presence is essential, while Generation Z's use of Instagram rewrites the rules of selling fashion.

Luxury Brands' Digital Lag, L'Oréal's Technology Incubator

This week, luxury brands finally learn an online presence is essential, while Generation Z's use of Instagram rewrites the rules of selling fashion.

Alibaba's Global Retail Empire, Google's Impact on Luxury Investors and More...

This week, Alibaba's Jack Ma is challenging Amazon's retail ambitions, while Google searches have become a new essential for luxury investors.

Alibaba's Global Retail Empire, Google's Impact on Luxury Investors and More...

This week, Alibaba's Jack Ma is challenging Amazon's retail ambitions, while Google searches have become a new essential for luxury investors.

Can Jet.com Take a Bite Out of Amazon Fashion?

Jet.com is snapping up fashion businesses. Can the Walmart-owned e-commerce marketplace threaten Amazon’s online apparel supremacy?

Can Jet.com Take a Bite Out of Amazon Fashion?

Jet.com is snapping up fashion businesses. Can the Walmart-owned e-commerce marketplace threaten Amazon’s online apparel supremacy?

Report: Stitch Fix Said to Be Mulling Initial Public Offering

Executives are understood to have held early discussions with bankers about a potential deal, and the board plans to decide in the next month whether to pursue a public offering.

Report: Stitch Fix Said to Be Mulling Initial Public Offering

Executives are understood to have held early discussions with bankers about a potential deal, and the board plans to decide in the next month whether to pursue a public offering.

Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?

Levi’s Commuter Trucker jacket embedded with Google’s ‘Jacquard’ technology aims to bring practical purpose to wearables. BoF sat down with executives from Levi’s and Google to walk through the evolution of the product and gauge its market potential.

Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?

Levi’s Commuter Trucker jacket embedded with Google’s ‘Jacquard’ technology aims to bring practical purpose to wearables. BoF sat down with executives from Levi’s and Google to walk through the evolution of the product and gauge its market potential.

Saks Fifth Avenue's Data Leak, Rent the Runway Co-Founder Exits and More...

This week, thousands of Saks Fifth Avenue customers' personal data was made available online, Jennifer Fleiss departs Rent the Runway and Wal-Mart launches a tech incubator in Silicon Valley.

Saks Fifth Avenue's Data Leak, Rent the Runway Co-Founder Exits and More...

This week, thousands of Saks Fifth Avenue customers' personal data was made available online, Jennifer Fleiss departs Rent the Runway and Wal-Mart launches a tech incubator in Silicon Valley.

Adidas Trials Customer Personalisation in Bid to Tackle Fast Fashion

Adidas hopes the drive will help it adjust better to fickle fashion trends, allowing it to sell more products at full price.

Adidas Trials Customer Personalisation in Bid to Tackle Fast Fashion

Adidas hopes the drive will help it adjust better to fickle fashion trends, allowing it to sell more products at full price.

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