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The Business of Fashion

Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Is This QVC for the YouTube Generation?

Backed by Jimmy Iovine and LeBron James, NTWRK is drops-driven appointment television for Generation-Z. Will the kids queue up?

Is This QVC for the YouTube Generation?

Backed by Jimmy Iovine and LeBron James, NTWRK is drops-driven appointment television for Generation-Z. Will the kids queue up?

Why Brands Are Launching Secret Apps for Superfans

Brands from Adidas to Ralph Lauren are turning to under-the-radar apps to cultivate strong digital relationships with highly engaged fans and glean valuable insights into their preferences.

Why Brands Are Launching Secret Apps for Superfans

Brands from Adidas to Ralph Lauren are turning to under-the-radar apps to cultivate strong digital relationships with highly engaged fans and glean valuable insights into their preferences.

H&M Takes Stake in Swedish Fintech Firm Klarna

The world's second-largest clothes retailer is paying £15.6 million for a stake of less than 1 percent in the fintech company.

H&M Takes Stake in Swedish Fintech Firm Klarna

The world's second-largest clothes retailer is paying £15.6 million for a stake of less than 1 percent in the fintech company.

How Biotechnology Is Reshaping Fashion

Modern Meadow, Bolt Threads and VitroLabs are leading a wave of start-ups tapping biotechnology to develop a new generation of sustainable and cruelty-free materials.

How Biotechnology Is Reshaping Fashion

Modern Meadow, Bolt Threads and VitroLabs are leading a wave of start-ups tapping biotechnology to develop a new generation of sustainable and cruelty-free materials.

Instagram's Co-Founders to Exit the Company

Kevin Systrom and Mike Krieger are leaving the photo-sharing app, which has become an essential marketing and communications tool for the fashion industry since its founding in 2010.

Instagram's Co-Founders to Exit the Company

Kevin Systrom and Mike Krieger are leaving the photo-sharing app, which has become an essential marketing and communications tool for the fashion industry since its founding in 2010.

Can Paris Grow Its Fashion-Tech Game?

Backed by the likes of President Macron and LVMH, the world’s fashion capital is rolling out the red carpet for tech start-ups as well as designer labels. BoF goes behind the hype.

Can Paris Grow Its Fashion-Tech Game?

Backed by the likes of President Macron and LVMH, the world’s fashion capital is rolling out the red carpet for tech start-ups as well as designer labels. BoF goes behind the hype.

Farfetch Surpasses $8 Billion Valuation in Early Trading

Farfetch is getting a warm reception on Wall Street, where its shares shot up more than 42 percent on Friday morning.

Farfetch Surpasses $8 Billion Valuation in Early Trading

Farfetch is getting a warm reception on Wall Street, where its shares shot up more than 42 percent on Friday morning.

Bits & Bytes | Amazon Launches Storefronts, the Rise of CGI Models

This week, Amazon launches a platform for small and medium-sized businesses, while virtual influencers challenge the status quo of the modelling industry.

Bits & Bytes | Amazon Launches Storefronts, the Rise of CGI Models

This week, Amazon launches a platform for small and medium-sized businesses, while virtual influencers challenge the status quo of the modelling industry.

Apple’s 2018 Event: What Fashion Needs to Know

At its latest special event, Apple unveiled its largest-ever iPhone and a heart-tracking watch. BoF breaks down the key takeaways for the fashion industry.

Apple’s 2018 Event: What Fashion Needs to Know

At its latest special event, Apple unveiled its largest-ever iPhone and a heart-tracking watch. BoF breaks down the key takeaways for the fashion industry.

Bits & Bytes | Instagram's Shopping App, Amazon to Become the Top Seller of Apparel in US

This week, Instagram is tapping into e-commerce with a new platform, while Amazon is projected to overtake Walmart as the number-one retailer of apparel in the US.

Bits & Bytes | Instagram's Shopping App, Amazon to Become the Top Seller of Apparel in US

This week, Instagram is tapping into e-commerce with a new platform, while Amazon is projected to overtake Walmart as the number-one retailer of apparel in the US.

Bits & Bytes | Instagram's Retail Salvation, Online Retailers Compete for New Designers

This week, retail design is adapting to an internet age, while luxury e-commerce platforms launch initiatives to highlight young talent.

Bits & Bytes | Instagram's Retail Salvation, Online Retailers Compete for New Designers

This week, retail design is adapting to an internet age, while luxury e-commerce platforms launch initiatives to highlight young talent.

Bits & Bytes | Google's Retail Strategy, the Digital Future of Merchandising

This week, Google is reported to soon be signing the lease on its first permanent store, while merchandising in retail continues to evolve with the integration of analytics and digital solutions.

Bits & Bytes | Google's Retail Strategy, the Digital Future of Merchandising

This week, Google is reported to soon be signing the lease on its first permanent store, while merchandising in retail continues to evolve with the integration of analytics and digital solutions.

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