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Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Farfetch's Latest Ad Campaign Sells a New Product: Itself

The online marketplace has long relied on its wide selection of luxury labels to draw consumers. Now, Farfetch is trying to build a brand as well as a platform.

Farfetch's Latest Ad Campaign Sells a New Product: Itself

The online marketplace has long relied on its wide selection of luxury labels to draw consumers. Now, Farfetch is trying to build a brand as well as a platform.


Can Emerging Designers and Technology Reimagine Fashion’s Creative Processes?

BoF speaks to four emerging designers who are experimenting with Microsoft technologies to innovate their creative process with regards to waste, aesthetics and product.

Can Emerging Designers and Technology Reimagine Fashion’s Creative Processes?

BoF speaks to four emerging designers who are experimenting with Microsoft technologies to innovate their creative process with regards to waste, aesthetics and product.


Microsoft’s Mission to Empower Fashion to Reimagine Creative Processes

Exploring how state-of-the-art technology can transform creativity and inform industry transformation, Microsoft is placing its innovations in the hands of celebrated emerging designers.

Microsoft’s Mission to Empower Fashion to Reimagine Creative Processes

Exploring how state-of-the-art technology can transform creativity and inform industry transformation, Microsoft is placing its innovations in the hands of celebrated emerging designers.


StockX Co-Founder Josh Luber Exits

The online sneaker platform’s most visible founder is leaving to launch another start-up, a year after the company hired former Stubhub and eBay executive Scott Cutler.

StockX Co-Founder Josh Luber Exits

The online sneaker platform’s most visible founder is leaving to launch another start-up, a year after the company hired former Stubhub and eBay executive Scott Cutler.


Who Will Buy TikTok?

This week, everyone will be talking about the future of TikTok, J.Crew's emergence from bankruptcy and a jump in Covid-19 cases in France. Get your BoF Professional Cheat Sheet.

Who Will Buy TikTok?

This week, everyone will be talking about the future of TikTok, J.Crew's emergence from bankruptcy and a jump in Covid-19 cases in France. Get your BoF Professional Cheat Sheet.


TikTok’s CEO Quits Months Into the Job After Trump’s Ban

The world's largest startup is grappling with the forced sale of its US operations, possible restrictions in the UK and an outright ban in India.

TikTok’s CEO Quits Months Into the Job After Trump’s Ban

The world's largest startup is grappling with the forced sale of its US operations, possible restrictions in the UK and an outright ban in India.


Why Fashion’s SMS Strategies Are Evolving

Once promotional broadcasts, SMS strategies now offer a direct, intimate channel to engage consumers. To discover how brands are pioneering a new method of communication through text message, driving engagement and sales, BoF speaks to Attentive's CEO and Co-Founder Brian Long.

Why Fashion’s SMS Strategies Are Evolving

Once promotional broadcasts, SMS strategies now offer a direct, intimate channel to engage consumers. To discover how brands are pioneering a new method of communication through text message, driving engagement and sales, BoF speaks to Attentive's CEO and Co-Founder Brian Long.


WeChat Users Sue to Block Trump’s Ban of Messaging App

The group of lawyers claim Trump’s 'vaguely worded' executive order violates WeChat users’ free speech and due process rights.

WeChat Users Sue to Block Trump’s Ban of Messaging App

The group of lawyers claim Trump’s 'vaguely worded' executive order violates WeChat users’ free speech and due process rights.


Report: TikTok to Challenge US Order Banning Transactions With Parent Company

The legal challenge would not shield TikTok owner ByteDance from having to divest the app, but shows its willingness to prevent TikTok deal negotiations from turning into a fire sale.

Report: TikTok to Challenge US Order Banning Transactions With Parent Company

The legal challenge would not shield TikTok owner ByteDance from having to divest the app, but shows its willingness to prevent TikTok deal negotiations from turning into a fire sale.


Pinduoduo Beats Quarterly Revenue Estimates

The Chinese start-up's revenue surged about 67 percent to $1.76 billion in the second quarter.

Pinduoduo Beats Quarterly Revenue Estimates

The Chinese start-up's revenue surged about 67 percent to $1.76 billion in the second quarter.


Is Instagram Reels Better Than Tiktok? It Depends on Who You Ask.

Instagram’s answer to TikTok, Reels, has left brand marketers questioning which platform is best for them. But they don’t necessarily have to choose.

Is Instagram Reels Better Than Tiktok? It Depends on Who You Ask.

Instagram’s answer to TikTok, Reels, has left brand marketers questioning which platform is best for them. But they don’t necessarily have to choose.


Facebook Launches TikTok-Like Product Inside Instagram

The launch of Reels escalates a bruising fight between Facebook and TikTok, with each casting the other as a threat. Both have been eager to attract American teenagers, many of whom have flocked to TikTok in the last two years.

Facebook Launches TikTok-Like Product Inside Instagram

The launch of Reels escalates a bruising fight between Facebook and TikTok, with each casting the other as a threat. Both have been eager to attract American teenagers, many of whom have flocked to TikTok in the last two years.