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Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

The Telegraph's New Fashion Channel Meshes Content and Commerce

LONDON, United Kingdom — It's an interesting time to be in the media business. The internet has disrupted the way in which content is created,

The Telegraph's New Fashion Channel Meshes Content and Commerce

LONDON, United Kingdom — It's an interesting time to be in the media business. The internet has disrupted the way in which content is created,


Second Annual Digital IQ Index of Luxury Brands Released

NEW YORK, United States — Last year BoF reported on the first ever ranking of luxury brands' digital competence, and today the second ranking,

Second Annual Digital IQ Index of Luxury Brands Released

NEW YORK, United States — Last year BoF reported on the first ever ranking of luxury brands' digital competence, and today the second ranking,


Provenance? There's an App for That

A new generation of digital tracing technologies have the ability to pull back the curtain on materials and labour sourcing and give consumers the answers they are looking for.

Provenance? There's an App for That

A new generation of digital tracing technologies have the ability to pull back the curtain on materials and labour sourcing and give consumers the answers they are looking for.


Can Technology Help Fashion Etailers Tackle 'Try Before You Buy?'

LONDON, United Kingdom — In the early days of e-commerce, fashion brands were hesitant about selling online for two main reasons: fear that online...

Can Technology Help Fashion Etailers Tackle 'Try Before You Buy?'

LONDON, United Kingdom — In the early days of e-commerce, fashion brands were hesitant about selling online for two main reasons: fear that online...


What Fashion Brands Can Learn from Nike

Fashion brands are finally getting serious about digital media. But so far, their strategies have mostly focused on marketing and communications...

What Fashion Brands Can Learn from Nike

Fashion brands are finally getting serious about digital media. But so far, their strategies have mostly focused on marketing and communications...


Because: Magazine Meets Digital Storefront

LONDON, United Kingdom — Fashion editorial has long been a powerful generator of purchasing intent for brands. But 'intent generators' like magazines

Because: Magazine Meets Digital Storefront

LONDON, United Kingdom — Fashion editorial has long been a powerful generator of purchasing intent for brands. But 'intent generators' like magazines


BoF Exclusive | Who Will Be Part of The Online Fashion 100?

LONDON, United Kingdom — Last year, the online fashion community in London was abuzz when Leon Bailey Green and London's Independent newspaper

BoF Exclusive | Who Will Be Part of The Online Fashion 100?

LONDON, United Kingdom — Last year, the online fashion community in London was abuzz when Leon Bailey Green and London's Independent newspaper


How Mobile Commerce and Communication Will Change the Fashion Business

NEW YORK, United States — Now that most luxury brands have come to accept that the internet is a powerful tool for commerce and that social media

How Mobile Commerce and Communication Will Change the Fashion Business

NEW YORK, United States — Now that most luxury brands have come to accept that the internet is a powerful tool for commerce and that social media


Fashion Film Flourishes in Italy

VICENZA, Italy — Whereas Italy may have initially been slow on its uptake of Fashion 2.0, momentum appears to be building there to embrace digital...

Fashion Film Flourishes in Italy

VICENZA, Italy — Whereas Italy may have initially been slow on its uptake of Fashion 2.0, momentum appears to be building there to embrace digital...


LuxuryLab's Generation Next Forum

NEW YORK, United States — Catching a rare bit of television last week in between updates on the Icelandic volcano and the first ever televised...

LuxuryLab's Generation Next Forum

NEW YORK, United States — Catching a rare bit of television last week in between updates on the Icelandic volcano and the first ever televised...


Why Brands Should Focus on Mobile Web, Not Mobile Apps

With smartphone adoption rates higher than ever, there has recently been a flurry of activity from fashion brands focused on developing and deploying

Why Brands Should Focus on Mobile Web, Not Mobile Apps

With smartphone adoption rates higher than ever, there has recently been a flurry of activity from fashion brands focused on developing and deploying


Top 10 Fashion Films of the Season

— The fashion film movement has hit the mainstream, with well-known brands like Prada and Y-3 running integrated, cross-channel campaigns around...

Top 10 Fashion Films of the Season

— The fashion film movement has hit the mainstream, with well-known brands like Prada and Y-3 running integrated, cross-channel campaigns around...