World Cup Trophy to Arrive in Bespoke Louis Vuitton Trunk
It is the fifth successive occasion that the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.
Sports
How the collision of sports and fashion is creating new opportunities in both industries.
The Death of Sneakers Is Overstated
The sneaker aftermarket and sneaker culture might not be where they were during their peak years in the early 2020s, but that doesn’t mean that it’s over.
The Death of Sneakers Is Overstated
The sneaker aftermarket and sneaker culture might not be where they were during their peak years in the early 2020s, but that doesn’t mean that it’s over.
What’s Going On With Travis Scott and Nike?
Travis Scott was spotted in an Adidas Y-3 jacket over the weekend at the Las Vegas Grand Prix, sparking rumours that he might be leaving the Swoosh behind.
What’s Going On With Travis Scott and Nike?
Travis Scott was spotted in an Adidas Y-3 jacket over the weekend at the Las Vegas Grand Prix, sparking rumours that he might be leaving the Swoosh behind.
Beauty’s Race To Conquer Men’s Sports
Beauty brands continue to show up in big ways in sports. Sephora’s new partnership with the Warriors is the latest example.
Beauty’s Race To Conquer Men’s Sports
Beauty brands continue to show up in big ways in sports. Sephora’s new partnership with the Warriors is the latest example.
Nike’s Star Search
Cade Cunningham is a name that most people don’t know yet. Nike better hope that changes soon.
Nike’s Star Search
Cade Cunningham is a name that most people don’t know yet. Nike better hope that changes soon.
How Wolverine Worldwide Turned Saucony Into a Sportswear Challenger
Wolverine Worldwide’s CEO Chris Hufnagel explains how he’s kept two small sportswear brands, Saucony and Merrell, competitive in a category dominated by giants.
How Wolverine Worldwide Turned Saucony Into a Sportswear Challenger
Wolverine Worldwide’s CEO Chris Hufnagel explains how he’s kept two small sportswear brands, Saucony and Merrell, competitive in a category dominated by giants.
Stephen Curry Breaks Up With Under Armour
Footwear has become increasingly weird over the past few years. The latest trend report from the secondary market platform StockX shows us that it won’t change heading into 2026.
Stephen Curry Breaks Up With Under Armour
Footwear has become increasingly weird over the past few years. The latest trend report from the secondary market platform StockX shows us that it won’t change heading into 2026.
Why Après-Ski Is Here To Stay
As we enter the winter season, it’s clear that skiwear is still heavy on fashion brands’ minds.
Why Après-Ski Is Here To Stay
As we enter the winter season, it’s clear that skiwear is still heavy on fashion brands’ minds.
Can the NHL Be Fertile Fashion Ground
The NHL has opened things up for its players to take advantage of the new sports and fashion landscape. But will it actually happen?
Can the NHL Be Fertile Fashion Ground
The NHL has opened things up for its players to take advantage of the new sports and fashion landscape. But will it actually happen?
Mike Amiri Explains Fashion’s Sports Boom
A conversation with Mike Amiri about his eponymous brand’s new deal with FC Barcelona and the boom between sports and fashion.
Mike Amiri Explains Fashion’s Sports Boom
A conversation with Mike Amiri about his eponymous brand’s new deal with FC Barcelona and the boom between sports and fashion.
Why 3D Printed Sneakers Are Making a Comeback
The technology had a moment in the 2010s, but the final product proved too expensive or too uncomfortable to catch on. Now Nike, Adidas and others are trying again, and say printed sneakers are ready for the mainstream.
Why 3D Printed Sneakers Are Making a Comeback
The technology had a moment in the 2010s, but the final product proved too expensive or too uncomfortable to catch on. Now Nike, Adidas and others are trying again, and say printed sneakers are ready for the mainstream.
Adidas Rides Its Own Wave
The Adidas Jellyfish is one of the hottest sneakers in 2025. It’s no wonder that the brand itself is trying to copy it.
Adidas Rides Its Own Wave
The Adidas Jellyfish is one of the hottest sneakers in 2025. It’s no wonder that the brand itself is trying to copy it.
Palace’s Shocking Switch-Up
Palace Skateboarding dumping Adidas and heading to Nike could be a major shakeup for skating, streetwear and sports.
Palace’s Shocking Switch-Up
Palace Skateboarding dumping Adidas and heading to Nike could be a major shakeup for skating, streetwear and sports.
THE NEWS IN BRIEF
Nike Out of World Cup as Adidas-Outfitted Teams Head to Final
Argentina’s semi-final win over England on Wednesday crushed the sportswear giant’s hopes of sponsoring a team on the tournament’s biggest stage.
Nike Edges Past Quarterly Revenue Estimates
The sportswear company reported fourth-quarter revenue of $10.97 billion, compared with analysts’ average estimate of $10.86 billion.
Mid-World Cup, On Eyes Entry Into Football
The fast-growing Swiss running brand plans to leverage its robotic manufacturing to disrupt a lucrative soccer lifestyle market currently dominated by Nike and Adidas.
Nike Hires Pfizer’s Denton to Take Over for Departing CFO
David Denton will take over on Aug. 17, succeeding Matthew Friend.
Lululemon Ends Proxy Battle With Founder Chip Wilson
The deal gives Wilson two board picks in exchange for his pledge to refrain from disparaging the company for 18 months.
Lululemon Criticises Chip Wilson, Sets Proxy Vote
The company rejected the overtures of founder Wilson to install new board members and set a shareholder vote for June.
Under Armour Sees Another Weak Year as North America Struggles, Shares Slump
Founder Kevin Plank, who returned as CEO in 2024, outlined a plan that involved reducing about a fourth of the company's product lines and shifting to higher-priced items in sports categories.