World Cup Trophy to Arrive in Bespoke Louis Vuitton Trunk
It is the fifth successive occasion that the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.
Sports
How the collision of sports and fashion is creating new opportunities in both industries.
Adidas Rides Its Own Wave
The Adidas Jellyfish is one of the hottest sneakers in 2025. It’s no wonder that the brand itself is trying to copy it.
Adidas Rides Its Own Wave
The Adidas Jellyfish is one of the hottest sneakers in 2025. It’s no wonder that the brand itself is trying to copy it.
Palace’s Shocking Switch-Up
Palace Skateboarding dumping Adidas and heading to Nike could be a major shakeup for skating, streetwear and sports.
Palace’s Shocking Switch-Up
Palace Skateboarding dumping Adidas and heading to Nike could be a major shakeup for skating, streetwear and sports.
Nike’s Real Innovation Is in Its Marketing
Nike is bringing new, interesting products to the table, but they’re not necessarily there for you to buy.
Nike’s Real Innovation Is in Its Marketing
Nike is bringing new, interesting products to the table, but they’re not necessarily there for you to buy.
Nike Design Chief Wants ‘Epic’ Shoes and Wants Them Now
Chief innovation, design and product officer Phil McCartney is reworking Nike’s running category, which has struggled to fend off rising competition from brands like On and Hoka.
Nike Design Chief Wants ‘Epic’ Shoes and Wants Them Now
Chief innovation, design and product officer Phil McCartney is reworking Nike’s running category, which has struggled to fend off rising competition from brands like On and Hoka.
Nike Takes a Different Approach With KNWLS
Nike’s new sportswear collaboration with KNWLS feels like everything we wanted NikeSkims to feel like.
Nike Takes a Different Approach With KNWLS
Nike’s new sportswear collaboration with KNWLS feels like everything we wanted NikeSkims to feel like.
An Inside Look At The Book on Michael Jordan
A chat with author Adam Bradley about “Air Jordan,“ the book he wrote with Assouline and Jordan Brand about Michael Jordan, himself.
An Inside Look At The Book on Michael Jordan
A chat with author Adam Bradley about “Air Jordan,“ the book he wrote with Assouline and Jordan Brand about Michael Jordan, himself.
The Hype Is Real for Adidas
Pharrell’s Jellyfish has become quite the unexpected hype driver for Adidas in 2025.
The Hype Is Real for Adidas
Pharrell’s Jellyfish has become quite the unexpected hype driver for Adidas in 2025.
Kristin Juszczyk’s Off Season Launches New NBA Collection
The buzzy sports apparel brand launched by Juszczyk and business partner Emma Grede follows up its WNBA expansion with a new collection, ready just in time for the NBA season.
Kristin Juszczyk’s Off Season Launches New NBA Collection
The buzzy sports apparel brand launched by Juszczyk and business partner Emma Grede follows up its WNBA expansion with a new collection, ready just in time for the NBA season.
Can Sports Brands Turn Hypebeasts Into Athletes?
As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.
Can Sports Brands Turn Hypebeasts Into Athletes?
As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.
A Conversation With Salehe Bembury on Going Independent
A quick chat with Salehe Bembury on his new footwear venture, Spunge, and what the future holds for his collaborations.
A Conversation With Salehe Bembury on Going Independent
A quick chat with Salehe Bembury on his new footwear venture, Spunge, and what the future holds for his collaborations.
The Debrief | Sports x Fashion: Who’s Really Winning?
With sponsorship spend surging and collabs everywhere from the WNBA to the NFL, fashion and sports have never been tighter. But the signal threatens to get lost in the noise. The Debrief unpacks what’s working, what’s not and why authenticity and execution matter more than hype.
The Debrief | Sports x Fashion: Who’s Really Winning?
With sponsorship spend surging and collabs everywhere from the WNBA to the NFL, fashion and sports have never been tighter. But the signal threatens to get lost in the noise. The Debrief unpacks what’s working, what’s not and why authenticity and execution matter more than hype.
Nike Is Challenging Its Challengers
For the first time in a long time, Nike seems to be on the front foot. What does that mean for the brands that have risen to prominence over the last few years?
Nike Is Challenging Its Challengers
For the first time in a long time, Nike seems to be on the front foot. What does that mean for the brands that have risen to prominence over the last few years?
THE NEWS IN BRIEF
Nike Out of World Cup as Adidas-Outfitted Teams Head to Final
Argentina’s semi-final win over England on Wednesday crushed the sportswear giant’s hopes of sponsoring a team on the tournament’s biggest stage.
Nike Edges Past Quarterly Revenue Estimates
The sportswear company reported fourth-quarter revenue of $10.97 billion, compared with analysts’ average estimate of $10.86 billion.
Mid-World Cup, On Eyes Entry Into Football
The fast-growing Swiss running brand plans to leverage its robotic manufacturing to disrupt a lucrative soccer lifestyle market currently dominated by Nike and Adidas.
Nike Hires Pfizer’s Denton to Take Over for Departing CFO
David Denton will take over on Aug. 17, succeeding Matthew Friend.
Lululemon Ends Proxy Battle With Founder Chip Wilson
The deal gives Wilson two board picks in exchange for his pledge to refrain from disparaging the company for 18 months.
Lululemon Criticises Chip Wilson, Sets Proxy Vote
The company rejected the overtures of founder Wilson to install new board members and set a shareholder vote for June.
Under Armour Sees Another Weak Year as North America Struggles, Shares Slump
Founder Kevin Plank, who returned as CEO in 2024, outlined a plan that involved reducing about a fourth of the company's product lines and shifting to higher-priced items in sports categories.