The UK fitness brand is on the cusp of reaching its billion-dollar sales target, and sees expanding in the US, where it’s about to open its first New York City store, as the surest route there.
Gorpcore is over, says CEO Guillaume Meyzenq. Can the Amer Sports-backed brand keep growing its fashion footprint while maintaining its credibility in performance running?
Brand activations and collections for the 2026 World Cup are already beginning to pop out across the sportswear industry.
Elliott Hill has made another round of changes to Nike’s executive team as he builds out the company’s future. But when will that future finally arrive?
Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026?
The key to transforming the German sportswear brand is turbocharging sales growth, and that will be a struggle, writes Andrea Felsted.
The sneaker aftermarket and sneaker culture might not be where they were during their peak years in the early 2020s, but that doesn’t mean that it’s over.
Travis Scott was spotted in an Adidas Y-3 jacket over the weekend at the Las Vegas Grand Prix, sparking rumours that he might be leaving the Swoosh behind.
Beauty brands continue to show up in big ways in sports. Sephora’s new partnership with the Warriors is the latest example.
Cade Cunningham is a name that most people don’t know yet. Nike better hope that changes soon.
Wolverine Worldwide’s CEO Chris Hufnagel explains how he’s kept two small sportswear brands, Saucony and Merrell, competitive in a category dominated by giants.
Footwear has become increasingly weird over the past few years. The latest trend report from the secondary market platform StockX shows us that it won’t change heading into 2026.
Dominic Platt, chief financial officer of the British sportswear retailer, told Reuters, ‘Much as there's a lot of talk about Nike, it's still the most popular brand out there and it's still a very strong brand.’
The Swiss brand revealed its plan to keep up its momentum with new products in sports such as golf and its Mbappé-supported entry into football ahead of its investor day Tuesday.
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
The proposal urged more transparency about the company’s climate goals, including the disclosure of details on how the sportswear maker intends to achieve emissions-reduction targets.
Jane Ewing, who was most recently interim chief executive officer for Sam’s Club in China, will join Nike on Sept. 7.
The sports retailer cut its full-year sales and profit forecasts as a cautious consumer environment hit demand for athletic apparel and sporting goods.
It is the fifth successive occasion that the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.
Argentina’s semi-final win over England on Wednesday crushed the sportswear giant’s hopes of sponsoring a team on the tournament’s biggest stage.