World Cup Trophy to Arrive in Bespoke Louis Vuitton Trunk
It is the fifth successive occasion that the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.
Sports
How the collision of sports and fashion is creating new opportunities in both industries.
Kith Dives Deeper Into Luxury
Nike and StockX’s years-long legal battle has finally come to a close.
Nike’s Female Basketball Stars Are Outshining Their Male Counterparts
WNBA talents like A’ja Wilson, Sabrina Ionescu and Caitlin Clark are among the sneaker giant’s most exciting athletes today and helping it win customers in the growing market for women’s sportswear.
Nike’s Female Basketball Stars Are Outshining Their Male Counterparts
WNBA talents like A’ja Wilson, Sabrina Ionescu and Caitlin Clark are among the sneaker giant’s most exciting athletes today and helping it win customers in the growing market for women’s sportswear.
Nike and StockX Bury the Beef
Nike and StockX’s years-long legal battle has finally come to a close.
Did Nike Lose the Youth?
Data from a new survey shows that Nike isn’t dominating the back-to-school arena quite like it used to.
Did Nike Lose the Youth?
Data from a new survey shows that Nike isn’t dominating the back-to-school arena quite like it used to.
Inside Breitling’s Big Bet on the NFL
An estimated $30 million tie-up with American football gives the Swiss watchmaker access to the US’ most-watched sport—which is seeking to expand internationally and enhance its cultural cachet.
Inside Breitling’s Big Bet on the NFL
An estimated $30 million tie-up with American football gives the Swiss watchmaker access to the US’ most-watched sport—which is seeking to expand internationally and enhance its cultural cachet.
Which Brand Will Win the US Open?
All of your favourite brands are going all in on tennis and the US Open, but which ones will come out on the other end with something to show for it?
Which Brand Will Win the US Open?
All of your favourite brands are going all in on tennis and the US Open, but which ones will come out on the other end with something to show for it?
This Week: Fashion Is Everywhere at the US Open
There have always been tie-ins to the sport, but never like at this week’s tournament.
This Week: Fashion Is Everywhere at the US Open
There have always been tie-ins to the sport, but never like at this week’s tournament.
Nike Eyes China Growth, With Outdoor Sports Revamp at the Centre
The American sportswear maker is playing catch-up in both outdoor recreation, which has surged since the pandemic, and in China, where the populace has taken to outdoor activities like trail running in a big way.
Nike Eyes China Growth, With Outdoor Sports Revamp at the Centre
The American sportswear maker is playing catch-up in both outdoor recreation, which has surged since the pandemic, and in China, where the populace has taken to outdoor activities like trail running in a big way.
It’s the Summer of Zellerfeld
For years, customers have been begging for innovation in the footwear space. Now, it seems, Zellerfeld is bringing plenty of it to the table.
It’s the Summer of Zellerfeld
For years, customers have been begging for innovation in the footwear space. Now, it seems, Zellerfeld is bringing plenty of it to the table.
A Chat with Steph Curry on “Super Shoes”
Warriors superstar Stephen Curry debuts the latest sneaker under his Curry Brand umbrella, PSG debuts a new kit, and Kith makes its return to the runway after a six year absence.
A Chat with Steph Curry on “Super Shoes”
Warriors superstar Stephen Curry debuts the latest sneaker under his Curry Brand umbrella, PSG debuts a new kit, and Kith makes its return to the runway after a six year absence.
Skate Sneakers Are Catching Air Again
Despite sluggish sales in recent years, skate sneakers are finding momentum again as a value-priced option fuelled by innovative designs.
Skate Sneakers Are Catching Air Again
Despite sluggish sales in recent years, skate sneakers are finding momentum again as a value-priced option fuelled by innovative designs.
Why Authentic Brands Group Is Playing the Long Game With Reebok
The brand management firm has been far more protective of Reebok than it has with its other brands since the former sneaker powerhouse became its largest purchase ever.
Why Authentic Brands Group Is Playing the Long Game With Reebok
The brand management firm has been far more protective of Reebok than it has with its other brands since the former sneaker powerhouse became its largest purchase ever.
THE NEWS IN BRIEF
Nike Out of World Cup as Adidas-Outfitted Teams Head to Final
Argentina’s semi-final win over England on Wednesday crushed the sportswear giant’s hopes of sponsoring a team on the tournament’s biggest stage.
Nike Edges Past Quarterly Revenue Estimates
The sportswear company reported fourth-quarter revenue of $10.97 billion, compared with analysts’ average estimate of $10.86 billion.
Mid-World Cup, On Eyes Entry Into Football
The fast-growing Swiss running brand plans to leverage its robotic manufacturing to disrupt a lucrative soccer lifestyle market currently dominated by Nike and Adidas.
Nike Hires Pfizer’s Denton to Take Over for Departing CFO
David Denton will take over on Aug. 17, succeeding Matthew Friend.
Lululemon Ends Proxy Battle With Founder Chip Wilson
The deal gives Wilson two board picks in exchange for his pledge to refrain from disparaging the company for 18 months.
Lululemon Criticises Chip Wilson, Sets Proxy Vote
The company rejected the overtures of founder Wilson to install new board members and set a shareholder vote for June.
Under Armour Sees Another Weak Year as North America Struggles, Shares Slump
Founder Kevin Plank, who returned as CEO in 2024, outlined a plan that involved reducing about a fourth of the company's product lines and shifting to higher-priced items in sports categories.