World Cup Trophy to Arrive in Bespoke Louis Vuitton Trunk
It is the fifth successive occasion that the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.
Sports
How the collision of sports and fashion is creating new opportunities in both industries.
The Debrief | The Sneaker of the Year 2025
BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.
The Debrief | The Sneaker of the Year 2025
BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.
Big Marketing Push by Nike Is Unlikely to Boost Earnings Just Yet
The sportswear giant is expected to report that net profit fell for the sixth straight quarter in the three months ended Nov. 30, more than halving to $562.35 million.
Big Marketing Push by Nike Is Unlikely to Boost Earnings Just Yet
The sportswear giant is expected to report that net profit fell for the sixth straight quarter in the three months ended Nov. 30, more than halving to $562.35 million.
Finding the Sneakers That Mattered in 2025 + Sneaker of the Year Picks
We dove into the Sneaker of the Year conversation for the first time here at The Business of Fashion, but not in the way you’d think.
Finding the Sneakers That Mattered in 2025 + Sneaker of the Year Picks
We dove into the Sneaker of the Year conversation for the first time here at The Business of Fashion, but not in the way you’d think.
The Sneakers That Mattered Most in 2025
The Business of Fashion crunched the numbers, polled readers and spoke with leading sneaker authorities to identify the shoes that defined the market this year – and pointed the way to what’s coming next.
The Sneakers That Mattered Most in 2025
The Business of Fashion crunched the numbers, polled readers and spoke with leading sneaker authorities to identify the shoes that defined the market this year – and pointed the way to what’s coming next.
This Week: Investors to Nike: Just Do It Again
The activewear giant is expected to report another quarter of slim growth on Thursday. While it's an improvement from where the brand stood a year ago, investors and sneakerheads alike are ready for more.
This Week: Investors to Nike: Just Do It Again
The activewear giant is expected to report another quarter of slim growth on Thursday. While it's an improvement from where the brand stood a year ago, investors and sneakerheads alike are ready for more.
The Collab of the Year With Bimma Williams
Collaborations ruled the sportswear world in 2025. Some were good, some were bad. We talk about them all with Collab Lab’s Bimma Williams following the release of his new report about the business.
The Collab of the Year With Bimma Williams
Collaborations ruled the sportswear world in 2025. Some were good, some were bad. We talk about them all with Collab Lab’s Bimma Williams following the release of his new report about the business.
Gymshark’s Path to $1 Billion in Sales Leads Through the US
The UK fitness brand is on the cusp of reaching its billion-dollar sales target, and sees expanding in the US, where it’s about to open its first New York City store, as the surest route there.
Gymshark’s Path to $1 Billion in Sales Leads Through the US
The UK fitness brand is on the cusp of reaching its billion-dollar sales target, and sees expanding in the US, where it’s about to open its first New York City store, as the surest route there.
Salomon’s Plan to Grow in Running and Fashion
Gorpcore is over, says CEO Guillaume Meyzenq. Can the Amer Sports-backed brand keep growing its fashion footprint while maintaining its credibility in performance running?
Salomon’s Plan to Grow in Running and Fashion
Gorpcore is over, says CEO Guillaume Meyzenq. Can the Amer Sports-backed brand keep growing its fashion footprint while maintaining its credibility in performance running?
The 2026 World Cup Is Already Here for Fashion
Brand activations and collections for the 2026 World Cup are already beginning to pop out across the sportswear industry.
The 2026 World Cup Is Already Here for Fashion
Brand activations and collections for the 2026 World Cup are already beginning to pop out across the sportswear industry.
Can Nike’s Latest C-Suite Makeover Finally Solidify Its Vision?
Elliott Hill has made another round of changes to Nike’s executive team as he builds out the company’s future. But when will that future finally arrive?
Can Nike’s Latest C-Suite Makeover Finally Solidify Its Vision?
Elliott Hill has made another round of changes to Nike’s executive team as he builds out the company’s future. But when will that future finally arrive?
Nike Is Restructuring — Again
Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026?
Nike Is Restructuring — Again
Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026?
Opinion: Puma’s Trailing the Pack — Deal or No Deal
The key to transforming the German sportswear brand is turbocharging sales growth, and that will be a struggle, writes Andrea Felsted.
Opinion: Puma’s Trailing the Pack — Deal or No Deal
The key to transforming the German sportswear brand is turbocharging sales growth, and that will be a struggle, writes Andrea Felsted.
THE NEWS IN BRIEF
Nike Out of World Cup as Adidas-Outfitted Teams Head to Final
Argentina’s semi-final win over England on Wednesday crushed the sportswear giant’s hopes of sponsoring a team on the tournament’s biggest stage.
Nike Edges Past Quarterly Revenue Estimates
The sportswear company reported fourth-quarter revenue of $10.97 billion, compared with analysts’ average estimate of $10.86 billion.
Mid-World Cup, On Eyes Entry Into Football
The fast-growing Swiss running brand plans to leverage its robotic manufacturing to disrupt a lucrative soccer lifestyle market currently dominated by Nike and Adidas.
Nike Hires Pfizer’s Denton to Take Over for Departing CFO
David Denton will take over on Aug. 17, succeeding Matthew Friend.
Lululemon Ends Proxy Battle With Founder Chip Wilson
The deal gives Wilson two board picks in exchange for his pledge to refrain from disparaging the company for 18 months.
Lululemon Criticises Chip Wilson, Sets Proxy Vote
The company rejected the overtures of founder Wilson to install new board members and set a shareholder vote for June.
Under Armour Sees Another Weak Year as North America Struggles, Shares Slump
Founder Kevin Plank, who returned as CEO in 2024, outlined a plan that involved reducing about a fourth of the company's product lines and shifting to higher-priced items in sports categories.