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Retail

Analysis and advice from the front lines of the retail transformation.

Why Revolve Is Buying Paris Couture House Alexandre Vauthier

The US e-tailer, a long-time stockist of Vauthier, is acquiring the label out of administration with plans to boost merchandising and e-commerce, BoF can exclusively reveal.

Why Revolve Is Buying Paris Couture House Alexandre Vauthier

The US e-tailer, a long-time stockist of Vauthier, is acquiring the label out of administration with plans to boost merchandising and e-commerce, BoF can exclusively reveal.


Adidas CEO Rides Samba Craze to Revive Brand After Ye Debacle

Bjorn Gulden’s reliance on gut instinct has produced some successes already, but investors are wondering how far it will carry the company and whether it could create new vulnerabilities in the future.

Adidas CEO Rides Samba Craze to Revive Brand After Ye Debacle

Bjorn Gulden’s reliance on gut instinct has produced some successes already, but investors are wondering how far it will carry the company and whether it could create new vulnerabilities in the future.


This Week: Levi’s, H&M and Nike Try to Clear a Low Bar; Couture Week

The fashion giants are mid-turnaround, but could use strong quarterly results to buy time for their plans to kick in.

This Week: Levi’s, H&M and Nike Try to Clear a Low Bar; Couture Week

The fashion giants are mid-turnaround, but could use strong quarterly results to buy time for their plans to kick in.


BoF Live | How to Reach Gen-Z Consumers on Social Channels

Join us on Wednesday, June 26 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.

BoF Live | How to Reach Gen-Z Consumers on Social Channels

Join us on Wednesday, June 26 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.


Shein’s Pre-IPO Charm Offensive Hits Roadblocks in Europe

With industrial policy a key issue in the EU election, apparel manufacturers, retailers and e-commerce companies are trying to put cheap clothes from China on the agenda.

Shein’s Pre-IPO Charm Offensive Hits Roadblocks in Europe

With industrial policy a key issue in the EU election, apparel manufacturers, retailers and e-commerce companies are trying to put cheap clothes from China on the agenda.


UK Clothing Sales to EU Plummet as Brexit Red Tape Deters Exporters

The UK has also failed to benefit from a boom in online goods sales in the EU since 2019, according to a new study that shows the extent to which complex regulations have deterred firms from sending goods across the Channel.

UK Clothing Sales to EU Plummet as Brexit Red Tape Deters Exporters

The UK has also failed to benefit from a boom in online goods sales in the EU since 2019, according to a new study that shows the extent to which complex regulations have deterred firms from sending goods across the Channel.


Lululemon Is at a Crossroads

When the company reports earnings today, analysts expect another quarter of slowing growth. The question is whether Lululemon’s ongoing slowdown is temporary or a sign that the brand is trapped in a downward spiral.

Lululemon Is at a Crossroads

When the company reports earnings today, analysts expect another quarter of slowing growth. The question is whether Lululemon’s ongoing slowdown is temporary or a sign that the brand is trapped in a downward spiral.


After China, Zara Expands Live Shopping Experiment to Europe and US

The fast-fashion brand is investing in new ways to engage shoppers as analysts expect sales growth to slow after a post-pandemic surge.

After China, Zara Expands Live Shopping Experiment to Europe and US

The fast-fashion brand is investing in new ways to engage shoppers as analysts expect sales growth to slow after a post-pandemic surge.


Luxury E-Commerce: Who’s Surviving and Why

Experts say Mytheresa, Ssense and Moda Operandi have kept afloat in a challenged space by honing in on a particular consumer, curating their assortments and executing on retail basics. Still, the road ahead is tough, and the bigger they get, the harder it will be to sustain these strategies.

Luxury E-Commerce: Who’s Surviving and Why

Experts say Mytheresa, Ssense and Moda Operandi have kept afloat in a challenged space by honing in on a particular consumer, curating their assortments and executing on retail basics. Still, the road ahead is tough, and the bigger they get, the harder it will be to sustain these strategies.


This Week: Lululemon’s Struggles, Dior’s Scottish Outing, Alexander Wang’s Show

The activewear giant will test the recent run of stronger-than-expected earnings.

This Week: Lululemon’s Struggles, Dior’s Scottish Outing, Alexander Wang’s Show

The activewear giant will test the recent run of stronger-than-expected earnings.


The BoF Podcast | Héctor Bellerín on Football, Fashion and His New Brand, Gospel Estudios

The Spanish footballer joins BoF founder and editor-in-chief Imran Amed to discuss how he developed his strong sense of personal style and shares his plans for the launch of his new label Gospel Estudios.

The BoF Podcast | Héctor Bellerín on Football, Fashion and His New Brand, Gospel Estudios

The Spanish footballer joins BoF founder and editor-in-chief Imran Amed to discuss how he developed his strong sense of personal style and shares his plans for the launch of his new label Gospel Estudios.


This Week, a Check-In on Gap’s Turnaround Efforts

Gap Inc. will follow up a month of red-carpet highlights with an update on whether its efforts to reignite sales are paying off.

This Week, a Check-In on Gap’s Turnaround Efforts

Gap Inc. will follow up a month of red-carpet highlights with an update on whether its efforts to reignite sales are paying off.