On Sneaker Brand’s Shares Slump After Sales Disappoint
The Swiss brand's stock tumbled after it posted disappointing second-quarter sales and issued a slightly more cautious sales forecast for the year.
Retail
Analysis and advice from the front lines of the retail transformation.
Jenni Kayne Wants to Be the Californian Ralph Lauren
The 23-year-old brand is evolving into a true lifestyle label, offering fashion, homewares and most recently, beauty, selling a relaxed ideal of West Coast allure.
Jenni Kayne Wants to Be the Californian Ralph Lauren
The 23-year-old brand is evolving into a true lifestyle label, offering fashion, homewares and most recently, beauty, selling a relaxed ideal of West Coast allure.
Aritzia: Redefining Shopping One Store at a Time
Not so long ago, Aritzia was a little-known womenswear brand serving elevated workwear staples from a modest footprint of stores. CEO Jennifer Wong talks in The State of Fashion 2025 about how the retailer found itself in hypergrowth — and why excellence starts from within the company.
Aritzia: Redefining Shopping One Store at a Time
Not so long ago, Aritzia was a little-known womenswear brand serving elevated workwear staples from a modest footprint of stores. CEO Jennifer Wong talks in The State of Fashion 2025 about how the retailer found itself in hypergrowth — and why excellence starts from within the company.
The Live Shopping Boom Doesn’t Stop with TikTok
TikTok helped bolster the adoption of live shopping outside of China, but brands and experts say the concept will only get bigger in the US even amid uncertainty about the future of the ByteDance-owned app.
The Live Shopping Boom Doesn’t Stop with TikTok
TikTok helped bolster the adoption of live shopping outside of China, but brands and experts say the concept will only get bigger in the US even amid uncertainty about the future of the ByteDance-owned app.
At Cybex, Innovating Baby and Juvenile Gear for Next Generation Parents
As Millennials and older Gen-Z consumers embrace parenthood, their shopping preferences are extending into traditionally functional categories. BoF hears from CYBEX founder Martin Pos and its CEO Johannes Schlamminger on how the business is innovating baby gear to meet those demands.
At Cybex, Innovating Baby and Juvenile Gear for Next Generation Parents
As Millennials and older Gen-Z consumers embrace parenthood, their shopping preferences are extending into traditionally functional categories. BoF hears from CYBEX founder Martin Pos and its CEO Johannes Schlamminger on how the business is innovating baby gear to meet those demands.
Decoding Fashion and Retail Priorities With BoF and Shopify
Executives and technology leaders from luxury and fashion brands including Kering, Hermès, Gucci, Fendi, Nordstrom, Tapestry, Savage x Fenty, Versace and Value Retail, among others, joined BoF and Shopify for dinner in New York City.
Decoding Fashion and Retail Priorities With BoF and Shopify
Executives and technology leaders from luxury and fashion brands including Kering, Hermès, Gucci, Fendi, Nordstrom, Tapestry, Savage x Fenty, Versace and Value Retail, among others, joined BoF and Shopify for dinner in New York City.
How Retailers Are Investing in Their Sales Associates
Differentiating the in-store experience is key to reigniting demand for in-person shopping, according to the BoF-McKinsey State of Fashion 2025. Brands can achieve that by empowering their store associates to reach their full potential.
How Retailers Are Investing in Their Sales Associates
Differentiating the in-store experience is key to reigniting demand for in-person shopping, according to the BoF-McKinsey State of Fashion 2025. Brands can achieve that by empowering their store associates to reach their full potential.
De Minimis’: The Trade Perk Trump May End as China Tensions Rise, Explained
President Trump is considering changes to the US “de minimis” exemption on import tariffs, which has become controversial due to its role in trade imbalances and the rapid growth of Chinese e-commerce platforms.
De Minimis’: The Trade Perk Trump May End as China Tensions Rise, Explained
President Trump is considering changes to the US “de minimis” exemption on import tariffs, which has become controversial due to its role in trade imbalances and the rapid growth of Chinese e-commerce platforms.
Will Global Retail Giants’ Big Bet on American Consumers Pay Off?
Zara, Uniqlo, Mango and Primark and other European and Asian brands plan to open hundreds of stores in the US in the coming years. They’re hoping American consumers will keep spending — and that they’ll give new labels a try despite having plenty of options.
Will Global Retail Giants’ Big Bet on American Consumers Pay Off?
Zara, Uniqlo, Mango and Primark and other European and Asian brands plan to open hundreds of stores in the US in the coming years. They’re hoping American consumers will keep spending — and that they’ll give new labels a try despite having plenty of options.
The Future of Online Resale Is Offline
Fashionphile, Rebag and other secondhand e-commerce platforms are opening stores and partnering with multibrand retailers in a bid to reach new customers.
The Future of Online Resale Is Offline
Fashionphile, Rebag and other secondhand e-commerce platforms are opening stores and partnering with multibrand retailers in a bid to reach new customers.
The Debrief | The Evolving Art of Brand Collaborations
With consumers becoming savvier, brands must innovate their approach to partnerships to stand out in a crowded market. This week’s Debrief unpacks the state of collaborations, what makes them succeed or fail, and where they’re headed next.
The Debrief | The Evolving Art of Brand Collaborations
With consumers becoming savvier, brands must innovate their approach to partnerships to stand out in a crowded market. This week’s Debrief unpacks the state of collaborations, what makes them succeed or fail, and where they’re headed next.
TikTok’s Rivals Are Coming for Its E-Commerce Business
The platform turned viral content into a major revenue driver. With a ban on the horizon, platforms like Instagram, YouTube, and WhatNot are hoping to replicate TikTok’s blend of shopping and entertainment.
TikTok’s Rivals Are Coming for Its E-Commerce Business
The platform turned viral content into a major revenue driver. With a ban on the horizon, platforms like Instagram, YouTube, and WhatNot are hoping to replicate TikTok’s blend of shopping and entertainment.
After Viral ‘Wirkin,’ Walmart Inks Partnership With Luxury Reseller Rebag
Thousands of pre-owned Hermès, Chanel and Louis Vuitton accessories will be available for purchase on the retailer’s online marketplace.
After Viral ‘Wirkin,’ Walmart Inks Partnership With Luxury Reseller Rebag
Thousands of pre-owned Hermès, Chanel and Louis Vuitton accessories will be available for purchase on the retailer’s online marketplace.
THE NEWS IN BRIEF
Shein to Launch IPO as Soon as August 19, Sources Say
The Hong Kong IPO could take place as soon as Wednesday of next week, two people with knowledge of the matter said on Tuesday.
John Lewis Managing Director Quits Job After Less Than Three Years
Peter Ruis' surprise departure comes as the company faces “really tough” trading conditions.
Harvey Nichols Warns It Could Collapse Without Rescue Deal
The upscale department store says it will not be able to survive another year without new investment, as bidders for the chain circle.
Shein IPO Value Could Fall Short of $30 Billion Targeted by Some Investors
Bloomberg Intelligence estimates the ultra-fast fashion retailer supports a valuation of $22 billion to $25 billion, well below the roughly $30 billion valuation some investors have pushed for.
Under Armour Forecasts Steeper Annual Sales Decline
The athletic apparel maker is struggling with weak consumer demand amid macroeconomic uncertainty in its key North American market.
Skims to Enter India Through Partnership With Reliance Brands
The luxury arm of Reliance Retail will operate the Skims brand across physical and digital channels, beginning with Delhi and Mumbai.
EBay Gives Solid Outlook, Says It Paid More to Acquire Depop
The resale marketplace beat sales and profit expectations but said its purchase price for Depop was $200 million more than initially announced.