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Retail

Analysis and advice from the front lines of the retail transformation.

How Small Brands Are Handling the End of De Minimis

For a number of independent brands, the end of US’ de minimis exemption is the latest complication that required sharpening operations and making tough choices about where to invest.

How Small Brands Are Handling the End of De Minimis

For a number of independent brands, the end of US’ de minimis exemption is the latest complication that required sharpening operations and making tough choices about where to invest.


How Far Can Fashion’s Accessory Obsession Go?

From necklace stacks to quirky baseball hats, consumers are embracing a more maximalist look on the margins, even as they splurge on ultra-pricey minimalist wardrobes.

How Far Can Fashion’s Accessory Obsession Go?

From necklace stacks to quirky baseball hats, consumers are embracing a more maximalist look on the margins, even as they splurge on ultra-pricey minimalist wardrobes.


Unlocking International Growth Opportunities in Fashion and Sports

BoF and Amazon Fashion & Sports gathered industry executives over breakfast in New York to examine international expansion strategies, omnichannel integration, and evolving consumer priorities in today’s rapidly evolving retail landscape.

Unlocking International Growth Opportunities in Fashion and Sports

BoF and Amazon Fashion & Sports gathered industry executives over breakfast in New York to examine international expansion strategies, omnichannel integration, and evolving consumer priorities in today’s rapidly evolving retail landscape.


Victoria’s Secret’s New Take on Sexy

The second iteration of its retooled fashion show felt more like the ones that came before the 2019 cancellation — but with a modern update.

Victoria’s Secret’s New Take on Sexy

The second iteration of its retooled fashion show felt more like the ones that came before the 2019 cancellation — but with a modern update.


Millennials’ Favourite Sock Brand Is Finally Opening a Store

After years of online growth, Bombas joins its DTC peers in testing physical retail, bringing its ‘buy one, donate one’ mission — and growing footwear lineup — to real-life shelves in New York, Austin and Boca Raton.

Millennials’ Favourite Sock Brand Is Finally Opening a Store

After years of online growth, Bombas joins its DTC peers in testing physical retail, bringing its ‘buy one, donate one’ mission — and growing footwear lineup — to real-life shelves in New York, Austin and Boca Raton.


The Debrief | Can a Shop Truly Be a ‘Third Place’?

A growing number of retailers are adding listening bars, cafés and lounges to keep shoppers lingering — but can a commercial space ever foster real community? The Debrief breaks it down with retail editor Cat Chen.

The Debrief | Can a Shop Truly Be a ‘Third Place’?

A growing number of retailers are adding listening bars, cafés and lounges to keep shoppers lingering — but can a commercial space ever foster real community? The Debrief breaks it down with retail editor Cat Chen.


Luxury Reseller Fashionphile Enters the UK

With its purchase of Luxe Collective, the California-based luxury reseller makes its first direct push into Europe — and a bid to differentiate itself from regional rivals like Vinted and Vestiaire Collective.

Luxury Reseller Fashionphile Enters the UK

With its purchase of Luxe Collective, the California-based luxury reseller makes its first direct push into Europe — and a bid to differentiate itself from regional rivals like Vinted and Vestiaire Collective.


Trump Threatens China Tariffs, Sees ‘No Reason’ to Meet Xi

Markets recoiled at the president’s comments, with the Nasdaq 100 down as much as 2.4 percent.

Trump Threatens China Tariffs, Sees ‘No Reason’ to Meet Xi

Markets recoiled at the president’s comments, with the Nasdaq 100 down as much as 2.4 percent.


Victoria’s Secret Is Desperate to Learn How to Sell Bras Again

The retailer lost its cultural cachet and the faith of investors. CEO Hillary Super has a plan to win it all back.

Victoria’s Secret Is Desperate to Learn How to Sell Bras Again

The retailer lost its cultural cachet and the faith of investors. CEO Hillary Super has a plan to win it all back.


Exclusive: Madhappy Talks International Expansion and Marni Collaboration

Co-founder Noah Raf details the sweats brand’s plans to open flagships on three continents, release new product categories and launch its first luxury collaboration with Marni.

Exclusive: Madhappy Talks International Expansion and Marni Collaboration

Co-founder Noah Raf details the sweats brand’s plans to open flagships on three continents, release new product categories and launch its first luxury collaboration with Marni.


Trump’s New H-1B Visa Fee Will Cost Fashion, Too

A BoF analysis of government data found hundreds of workers employed by dozens of fashion and beauty companies use the visas for skilled workers, which the administration says will now cost $100,000 each.

Trump’s New H-1B Visa Fee Will Cost Fashion, Too

A BoF analysis of government data found hundreds of workers employed by dozens of fashion and beauty companies use the visas for skilled workers, which the administration says will now cost $100,000 each.


Can Kim Kardashian Conquer Activewear?

The multi-hyphenate mogul is pushing into the activewear category with NikeSkims, a high-profile partnership that will test her brand-building power on an even bigger stage.

Can Kim Kardashian Conquer Activewear?

The multi-hyphenate mogul is pushing into the activewear category with NikeSkims, a high-profile partnership that will test her brand-building power on an even bigger stage.