Levi’s Growth Slows After Marketing Misstep
The company lost out in its third quarter because of a decision to market baggy jeans over low rise, but still raised its sales outlook for the year.

Despite an overall drop in apparel sales, young consumers stuck on social media — and fortunate enough to have a steady income — are buying clothes as the Covid-19 crisis continues to unfold.

As the global pandemic mounts, the retailer announced it is in talks with thousands of its employees about reducing hours to curb the spread of the virus.

Almost half of British companies expect to furlough 50 percent or more of their workforce, according to a survey, meaning reliance on a government scheme that will pay up to 80 percent of employee wages.

As the coronavirus pandemic continues, tenants and landlords are on a collision course over rent. But retailers may have the market advantage, real estate experts say.

With all of its outlets closed, the department store chain is losing roughly €80 million in weekly revenue.

The German sports brand was blasted on social media last week for its decision to defer rental payments.

Senior industry managers have a nearly unanimously bleak outlook on how the Covid-19 pandemic will affect business performance, but long-term most are optimistic their companies will rebound, according to a survey conducted by The Business of Fashion.

From Macy’s to Everlane, the retail industry is bracing for more layoffs as store closures and economic turmoil hurt sales.

The fashion retailer is also planning to waive its commission fee for all new and existing physical stores that sell their goods on its platform.

The department store said it planned to keep its stores shut and bring back employees on a staggered basis only once business resumes.

A growing number of apparel makers are attempting to manufacture protective gear in the fight against coronavirus. While the items are easy to sew, the process isn't simple.

The British retailer previously said it could feasibly sustain a hit of more than £1 billion ($1.2 billion), or 25 percent of annual sales.
The company lost out in its third quarter because of a decision to market baggy jeans over low rise, but still raised its sales outlook for the year.
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The move extends British company’s push into sports brands following a recent purchase of Puma stock.
The retailer is investigating after users of its mobile app received a notification claiming hackers had ‘fully compromised’ company data.
The ultra-fast-fashion giant’s share price fell 12 percent after it reported a steep drop in first-half operating income in its inaugural earnings as a public company.
US tariff refunds drove an increase operating profit, even as the fast-fashion retailer has struggled to deliver consistent sales growth.
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