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Media

How fashion media is adapting its approach to content, platforms and business models.

David Carey Is Leaving Hearst

The head of Hearst Magazines is stepping down at the end of this year after 8 years at the media company and heading to Harvard University.

David Carey Is Leaving Hearst

The head of Hearst Magazines is stepping down at the end of this year after 8 years at the media company and heading to Harvard University.


Instagram Has a New Video Platform. The Key to Success: Don’t Try So Hard.

Fashion companies have a limited window to experiment with Instagram's new long-form video service before it becomes crowded with content. They should embrace the informal, accessible ethos that has proven successful on the platform.

Instagram Has a New Video Platform. The Key to Success: Don’t Try So Hard.

Fashion companies have a limited window to experiment with Instagram's new long-form video service before it becomes crowded with content. They should embrace the informal, accessible ethos that has proven successful on the platform.


American Vogue Hit With Layoffs

Eight people are exiting Condé Nast's flagship fashion title, as part of a wider reorganisation, BoF has learned.

American Vogue Hit With Layoffs

Eight people are exiting Condé Nast's flagship fashion title, as part of a wider reorganisation, BoF has learned.


Cosmopolitan Wants to be Known for More Than Sex Tips and Unicorns

The Hearst title's new digital director wants to set a fresh tone without sacrificing the viral content that’s made the website a success.

Cosmopolitan Wants to be Known for More Than Sex Tips and Unicorns

The Hearst title's new digital director wants to set a fresh tone without sacrificing the viral content that’s made the website a success.


Social Goods | Adidas Under Pressure to Drop Kanye West, Nike CEO Apologises for Workplace Culture

This week, Kanye West's slavery remarks spark outrage, meanwhile Nike chief executive issues apology after reports of poor workplace conduct.

Social Goods | Adidas Under Pressure to Drop Kanye West, Nike CEO Apologises for Workplace Culture

This week, Kanye West's slavery remarks spark outrage, meanwhile Nike chief executive issues apology after reports of poor workplace conduct.


Diet Prada Unmasked

Tony Liu and Lindsey Schuyler, the secretive founders of the industry’s most feared Instagram account, reveal their plan to change the course of fashion history.

Diet Prada Unmasked

Tony Liu and Lindsey Schuyler, the secretive founders of the industry’s most feared Instagram account, reveal their plan to change the course of fashion history.


Drew Elliott's Formula to Break the Internet

In 2014, Drew Elliott drove 16 million people to Paper's website in two days. Now, with excerpts from BoF's online education course, Digital Marketing with Drew Elliott, we breakdown his formula for how to #BreakTheInternet.

Drew Elliott's Formula to Break the Internet

In 2014, Drew Elliott drove 16 million people to Paper's website in two days. Now, with excerpts from BoF's online education course, Digital Marketing with Drew Elliott, we breakdown his formula for how to #BreakTheInternet.


Carine Roitfeld Talks Japan Launch and #MeToo

The French editor is launching her first international edition for CR Fashion Book with Hearst this autumn.

Carine Roitfeld Talks Japan Launch and #MeToo

The French editor is launching her first international edition for CR Fashion Book with Hearst this autumn.


Finding a Place for Glamour Magazine in 2018

As new editor-in-chief Samantha Barry reveals her first print issue — and radical redesign — she tells BoF about her plans to renew the brand's relevance in a digitally driven media landscape.

Finding a Place for Glamour Magazine in 2018

As new editor-in-chief Samantha Barry reveals her first print issue — and radical redesign — she tells BoF about her plans to renew the brand's relevance in a digitally driven media landscape.


Digital Media in 2018: Only the Strong Will Survive

Facing a turbulent media environment, publishers are refining their approach to content, platform and monetisation in a bid for survival.

Digital Media in 2018: Only the Strong Will Survive

Facing a turbulent media environment, publishers are refining their approach to content, platform and monetisation in a bid for survival.


Vice Relaunches Amuse as Luxury Travel Play

Once conceived as a lifestyle-focused offshoot of i-D, Vice Media’s growing fashion and luxury group is repositioning the property to target affluent, experience-seeking men.

Vice Relaunches Amuse as Luxury Travel Play

Once conceived as a lifestyle-focused offshoot of i-D, Vice Media’s growing fashion and luxury group is repositioning the property to target affluent, experience-seeking men.


A Five Point Plan for Condé Nast

In the second quarter of 2018, digital revenue at the legacy publisher is set to match print revenue for the first time, but Condé Nast still has work to do to set itself up for long-term survival — or a sale.

A Five Point Plan for Condé Nast

In the second quarter of 2018, digital revenue at the legacy publisher is set to match print revenue for the first time, but Condé Nast still has work to do to set itself up for long-term survival — or a sale.