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Beauty

Analysis and advice on the fast-evolving beauty business.

The Real Masterminds Behind the Body Care Boom

As categories like body care, complexion and sunscreen take off industry wide, it’s unclear if beauty brands or retailers are steering the ship.



Gen-Z and Gen Alpha’s Beauty Behaviours Are Not Trends

As both generations mature, it’s time to start recognising they are more like Millennials and Gen Xers than we initially assumed.


Why Male Athletes Are Wearing Nail Polish

Athletes aren’t solely ballplayers any more – they are runway models, fashion entrepreneurs and, now, beauty trendsetters.


Inside the Glam Vs. Clean Girl Beauty Trend Battle

Minimalist and maximalist makeup aesthetics duel it out on TikTok as influencers and brands aim to keep up with the cultural zeitgeist.


The Thinking Behind Beauty’s Latest M&A Wave

With a limited number of targets on the market, strategics and private equity firms are rushing to snap up the most promising brands.


How to Win Over Investors in a Beauty Downturn

Funding rounds are getting slimmer, smaller and more spaced out, but investors still want to find – and fund – the next big thing. Here’s what’s catching their attention in 2024.


The Business of Beauty Haul of Fame: La Vie en Rosé

Pink hair anxiety and the mascara arms race.


Why Beauty Wants More From Kim Kardashian

The celebrity founder debuted her third attempt at makeup today under her newish label SKKN. But in a much more crowded market, it’s unclear what impact the line can and will have.


How Tweens Took Over the Beauty Aisle

Gen Alpha has become increasingly captive with beauty, but as their preferences and purchasing power changes, beauty labels need to find the right mix of messaging and product to keep them coming back for more.


Lashes, Brows, Botox: How Much is Too Much?

No longer the domain of the elite, lash extensions, brow treatments, injectables and more have become part of mainstream consumers’ beauty maintenance routines. But online backlash is brewing against growing pressure for elaborate upkeep.


Why Horace Thinks It Can Crack Men’s Beauty

The men’s market is a tiny fraction of the overall beauty industry. That hasn’t stopped a slew of brands trying to grow its appeal.