Skip to main content

Beauty

Analysis and advice on the fast-evolving beauty business.

Kosas Masters the Art of Reinvention

First with Gwyneth Paltrow and now with TikTok’s Gen-Z beauty queens, Kosas has charted a course to growth through rebranding, new products and customer base expansion.


The Business of Beauty Haul of Fame: Her Hair Is Full of Secrets

How women are claiming their space… and their blow dry routines.


Pat McGrath and the Great Runway Makeup Revival

Suddenly, people are talking about backstage beauty again, largely thanks to the ghostly looks McGrath created for John Galliano. Just as surprising: her brand didn’t immediately come out with a new product. Did we just witness an actual, authentic moment of artistic genius at fashion week of all places?


The Body Shop Staff Fear Company Will Be Broken Up, Risking 2,200 Jobs

Aurelius, the German restructuring specialist, has broken up two other UK retailers.


How The Body Shop Influenced Generations

Since the brand was founded in 1976, it has served as a gateway to adolescence for generations of young people.


How Fashion Deals Helped L’Oréal Become Prestige Beauty’s Biggest Player

At a Paris event showcasing fragrance innovation, L’Oréal Luxe’s president Cyril Chapuy spoke to BoF about how the group’s licensing strategy helped it surpass rivals to become the world’s number-one luxury beauty group last year.


Cult Skincare Brand Dieux Makes Sephora Debut

Popularised on social media thanks to its signature green eye masks, Dieux makes its move into physical retail.


Valentino to Launch High Perfume Range

L'Oréal is preparing to launch the first haute parfumerie range for Roman fashion house Valentino, the beauty conglomerate revealed to press and buyers at an event in Paris Tuesday.


Inside Peter Dundas’ Big Beauty Bet

The fashion veteran known for his ornate, glamorous creations is the latest designer to try his hand at makeup. But instead of an equally over-the-top beauty aesthetic, Dundas has leaned into natural, gender-neutral products as he hopes to tempt Gen-Z.


How Amazon Fits Into the New Beauty Playbook

Amazon is set to become the biggest beauty retailer in the US, but its complexity and inflexibility is a turn-off for many brands with premium positioning. If they don’t bite the bullet, the losses will add up.



Beauty’s Biggest Players Are on Fire — With One Exception

Speed, innovation, hero brands and young shoppers prove to be top levers in this week earnings.