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Beauty

Analysis and advice on the fast-evolving beauty business.

What Blink-And-You’ll-Miss-It Beauty Trends Mean in the Long Term

Beauty trends are getting more ephemeral, and much, much weirder. But behind these fleeting moments might be more macro movements.


Lightning in a Bottle: Tapping Into the Niche Fragrance Boom

With independent perfume on a hot streak for investments and acquisitions, the fragrance market is only growing larger — and more competitive. Here’s what steps emerging brands need to take as they grow.


Hyram Yarbro and The Inkey List Part Ways

The partners created the skin care line Selfless by Hyram as a joint venture soon after the influencer’s rise to TikTok fame during the pandemic. But the label faced growing pains, due to high price points and questions of authenticity.


TikTok Is Treating Ozempic Side Effects as Untrained Doctors Dole Out Prescriptions

As demand for GLP-1 drugs that cause weight loss explodes more people are getting them from sources that offer little or no follow-up care. Influencers have found an audience desperate for information.


The Business of Beauty Haul of Fame: Rosemary’s Maybe

Can Zoey Deutch pull off a Mia Farrow?


Why Lady Gaga Hosted a Party for an Obscure Sunscreen Brand

Last week, millions of little monsters and their allies were made aware of an Australian sun protection pharmaceutical brand called Clinuvel, after Lady Gaga revealed its existence with a house party.


From £35 Crystals to £30,000 Diamonds: The Jaw-Dropping Rise of Tooth Jewellery

It’s Imogen Campbell’s first time having tooth gems, although she booked the appointment twice. She got cold feet ahead of the first one, worried what her employers might think. “I was a bit hesitant, because I work in financial services,” says the 25-year-old.


How Beauty Can Navigate a China Rebound

After a lacklustre 2023, recovery may be on the horizon for established and independent lines alike.


Why There Are Growing Calls for Beauty Product Regulation

The growing popularity of science-backed beauty and wellness offerings has experts calling for regulation to distinguish genuinely innovative products from those selling false claims.


Luxury Brands Might Think Twice Before Buying Back Their Beauty Lines

In search of greater ownership — both of image and revenues — more fashion houses are wresting back control of their beauty licences. But running a beauty business can stretch otherwise well-resourced, powerful companies beyond their capabilities.


Beyonce’s New Hair Care Line Enters a Market Craving Disruption

The fragmented nature of the market for hair care products directed at Black women theoretically gives entrepreneurs an opening.


Dua Lipa, Again? Why Beauty Lines Need to Find New Brand Ambassadors

A familiar cast of celebrities became beauty spokespeople this week, but how many brands are too many for a gorgeous woman to promote?