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Beauty

Analysis and advice on the fast-evolving beauty business.

Exclusive: Sabrina Carpenter’s Plan to Become a Beauty Hitmaker

With the launch of her third fragrance, Cherry Baby, the “Espresso” songstress wants to use the whimsical, flirty scent to connect more deeply with her growing fanbase of Gen-Zers and beyond.


Male Infertility Anxiety Is Driving the Latest Wellness Boom

Male wellness products have long been centred around muscle building, endurance and other athletic pursuits. Now, brands and consumers are switching their focus to virility, fertility and sexual peak performance.


Indian Fashion Designers Wade Into Beauty

Well-known designers like Manish Malhotra and Sabyasachi Mukherjee are hoping that their reputation in luxury fashion circles will help bring them success in the highly competitive and price-sensitive beauty market.


How New Laws on Textured Hair Education Will Shake Up Beauty

The hair services industry has a long history of discrediting Black hairstyles such as braids, locs and twists unworthy of study. Now, a new set of state laws will finally require cosmetology and barber schools to teach students how to style curly hair types.


The BoF Podcast | Vennette Ho on the Future of Beauty M&A

At The Business of Beauty Global Forum, Vennette Ho of Financo Raymond James and BoF founder and editor-in-chief Imran Amed discuss the changing landscape of dealmaking in the beauty industry.


The Business of Beauty Haul of Fame: Your Boundaries Are Big Business

How “the skin barrier” became a stand-in for American female rage.


Why ‘Underconsumption’ is Trending

Young consumers are taking more pride in eschewing the shopping sprees and hauls that have long characterised social media. But plenty of methods in the movement don’t involve cheaper products.


Can ‘Dupe’ Fragrance Brands Make The Real Thing?

Dossier, a brand known for its affordable imitations (known as ‘dupes’) has branched out to offer its own original scents. Making them as popular as its core offering could be a stretch.


The End of ‘Unfiltered’ TikTok

TikTok was once thought of as the anti-Instagram where influencers stopped being polite and started getting real. Now that it has matured, brands are adapting to a new reality.


A Temporary Goodbye and More Predictions for 2024

As I head out on maternity leave for the next several months, a look at what The Business of Beauty has its eye on.



The Tricky Politics of the ‘No Makeup’ Look

In a recent Vogue editorial, celebrity bride Olivia Culpo spoke about skipping mascara and lip liner on her wedding day, touching off a fierce debate about what ‘no makeup’ really is.