Mexican Makeup Label Sarelly Raises $3 Million
The funding will be used to power the brand’s expansion into the US, including a nationwide rollout in Target’s Beauty Studio.
Beauty
Analysis and advice on the fast-evolving beauty business.
Shiseido’s Identity Crisis
Japan’s largest beauty conglomerate has had a difficult time adjusting to the shifting cosmetics market, prompting a series of pivots and restructurings. Moving forward may require breaking with past mistakes.
Shiseido’s Identity Crisis
Japan’s largest beauty conglomerate has had a difficult time adjusting to the shifting cosmetics market, prompting a series of pivots and restructurings. Moving forward may require breaking with past mistakes.
Unilever India’s New CEO Has to Invigorate a Sluggish Consumer Giant
Often seen as the bellwether of the consumer sentiment in the world’s most-populous nation, Hindustan Unilever was dragged down by a consumption slowdown in India over the past year.
Unilever India’s New CEO Has to Invigorate a Sluggish Consumer Giant
Often seen as the bellwether of the consumer sentiment in the world’s most-populous nation, Hindustan Unilever was dragged down by a consumption slowdown in India over the past year.
Can Design Be the Flex It Once Was in Beauty?
In an increasingly competitive category, premium cosmetics labels like Merit and Sarah Creal Beauty are embracing more complex, distinctive — and costly — visual and sensorial touches to their products.
Can Design Be the Flex It Once Was in Beauty?
In an increasingly competitive category, premium cosmetics labels like Merit and Sarah Creal Beauty are embracing more complex, distinctive — and costly — visual and sensorial touches to their products.
This Week: The Aftermath of Liberation Day 2.0
Trump’s tariffs are (probably) going into effect for real on Aug. 7. Meanwhile, Shiseido, E.l.f. and other beauty giants report results in a sluggish market.
This Week: The Aftermath of Liberation Day 2.0
Trump’s tariffs are (probably) going into effect for real on Aug. 7. Meanwhile, Shiseido, E.l.f. and other beauty giants report results in a sluggish market.
How to Win Friends and Influence Ulta
DIBS Beauty says it’ll be “the top-selling Ulta brand” in 2026, and that its new double-sided mascara is key to unlocking the number one spot. Is that even possible?
How to Win Friends and Influence Ulta
DIBS Beauty says it’ll be “the top-selling Ulta brand” in 2026, and that its new double-sided mascara is key to unlocking the number one spot. Is that even possible?
Hayley Williams’ Hair Dye Comeback
In 2016, musician Hayley Williams of the band Paramore and hair stylist Brian O’Connor launched the the hair colour line Good Dye Young — and watched it tank. Today, the rebooted brand is finally turning a profit, its founders told The Business of Beauty.
Hayley Williams’ Hair Dye Comeback
In 2016, musician Hayley Williams of the band Paramore and hair stylist Brian O’Connor launched the the hair colour line Good Dye Young — and watched it tank. Today, the rebooted brand is finally turning a profit, its founders told The Business of Beauty.
Can Deodorant Be a Luxury Product?
Deodorant makers like Salt and Stone or Papatui are infusing their formulas with high-quality scents to elevate their offering amid a greater perfume boom — and a looming sense of fine fragrance fatigue.
Can Deodorant Be a Luxury Product?
Deodorant makers like Salt and Stone or Papatui are infusing their formulas with high-quality scents to elevate their offering amid a greater perfume boom — and a looming sense of fine fragrance fatigue.
Beauty’s Great Menopause Conundrum
Over the past half decade, beauty has attempted to ride the menopause wave with mixed results. A new crop of brands is seeking success by embracing hormones, ageing Millennials and telemedicine.
Beauty’s Great Menopause Conundrum
Over the past half decade, beauty has attempted to ride the menopause wave with mixed results. A new crop of brands is seeking success by embracing hormones, ageing Millennials and telemedicine.
Walmart’s Vision of Beauty for Everyone
With its vast store network and broad customer reach, Walmart’s vice president of beauty Vinima Shekhar told The State of Fashion: Beauty Volume 2 that the mega retailer is leaning on logistics and a more premium assortment to reclaim its US beauty market share.
Walmart’s Vision of Beauty for Everyone
With its vast store network and broad customer reach, Walmart’s vice president of beauty Vinima Shekhar told The State of Fashion: Beauty Volume 2 that the mega retailer is leaning on logistics and a more premium assortment to reclaim its US beauty market share.
Ami Colé Is a Sign of a Broken System for Black Beauty Founders
The beloved brand’s closure isn’t just another cautionary tale. It’s proof that even with an aspirational and credentialed Black founder, following a formulaic launch-and-scale playbook doesn’t guarantee success.
Ami Colé Is a Sign of a Broken System for Black Beauty Founders
The beloved brand’s closure isn’t just another cautionary tale. It’s proof that even with an aspirational and credentialed Black founder, following a formulaic launch-and-scale playbook doesn’t guarantee success.
It’s a Goth Lite Summer
In an effort to stand out on crowded social media feeds, death-tinged delights like “Summerween” and “Wednesday” are spreading a sugar-coated macabre across the Western world. Even without an official collab, beauty brands can still scare up some sales.
It’s a Goth Lite Summer
In an effort to stand out on crowded social media feeds, death-tinged delights like “Summerween” and “Wednesday” are spreading a sugar-coated macabre across the Western world. Even without an official collab, beauty brands can still scare up some sales.
Premium Body Care Line Uni Announces L’Oréal Investment, Ulta Beauty Entry
Founder Alexandra Keating spoke to The Business of Beauty about the funding round, which included L’Oréal’s venture capital arm BOLD among other notable investors, and how it will power the prestige body care line’s next phase of growth.
Premium Body Care Line Uni Announces L’Oréal Investment, Ulta Beauty Entry
Founder Alexandra Keating spoke to The Business of Beauty about the funding round, which included L’Oréal’s venture capital arm BOLD among other notable investors, and how it will power the prestige body care line’s next phase of growth.
THE NEWS IN BRIEF
Bath & Body Works Lifts Annual Profit Forecast on Digital Demand
The US fragrance giant raised its full-year profit forecast and beat estimates for second-quarter results, benefiting from demand for its products on digital channels, despite a decline in store traffic.
India Investigates Fragrance Giants Over Price Collusion, Document Shows
Global fragrance makers Givaudan, Firmenich and International Flavors & Fragrances face a second antitrust investigation by Indian authorities, according to a regulatory document seen by Reuters.
Avon North America Acquired By Regent, Appoints New CEO
The legacy beauty brand's US and Canada divisions will join the investment firm's portfolio, which also includes Avon International.
Coty Beats Quarterly Revenue, Calls Fiscal 2027 ‘Transition Year’ on Business Overhaul
The cosmetics giant has also appointed Soraya Benchikh as chief financial officer, replacing Laurent Mercier.
Estée Lauder Forecasts Annual Profit Above Estimates on Strong China Demand
The US cosmetics giant lifted its profit guidance on Wednesday, betting on sustained spending on premium fragrances and strong performance in China.
China’s Biggest Beauty Firm to Expand in US With Ulta Deal
Proya Cosmetics is partnering with the beauty retailer to grow in the US as it faces fierce competition in its home market.
Allies of Skin’s Founder Nicolas Travis Has Resigned
The Singapore-based luxury skincare brand has also appointed Alicia Valencia as interim president.