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Beauty

Analysis and advice on the fast-evolving beauty business.

The GLP-1 Arms Race, Explained

The pharmaceutical boom in weight-loss drugs has put companies like Novo Nordisk and Eli Lilly in ever-fiercer competition. Now more heavyweights, like Pfizer and Astrazeneca, are entering the ring. Who will come out on top?

The GLP-1 Arms Race, Explained

The pharmaceutical boom in weight-loss drugs has put companies like Novo Nordisk and Eli Lilly in ever-fiercer competition. Now more heavyweights, like Pfizer and Astrazeneca, are entering the ring. Who will come out on top?


Estée Lauder’s SoHo Takeover; The Death of the Great American Beauty Brand

This week, I’m eyeing the battle for fragrance relevance and pondering Coty’s makeup mess.

Estée Lauder’s SoHo Takeover; The Death of the Great American Beauty Brand

This week, I’m eyeing the battle for fragrance relevance and pondering Coty’s makeup mess.


Coperni Expands to Beauty With Probiotic Athleisure

The French label launched the C+ collection, an athleisure line blending beauty and fashion with ingredient-infused fabric.

Coperni Expands to Beauty With Probiotic Athleisure

The French label launched the C+ collection, an athleisure line blending beauty and fashion with ingredient-infused fabric.


The Case for Lab-Grown Hair Extensions

Following a flurry of headlines alleging that synthetic hair extensions contain harmful chemicals, British company Ruka is launching a lab-made option using a complex formulation process, which it says is a safer alternative. Marketing and scaling its business could be just as complex.

The Case for Lab-Grown Hair Extensions

Following a flurry of headlines alleging that synthetic hair extensions contain harmful chemicals, British company Ruka is launching a lab-made option using a complex formulation process, which it says is a safer alternative. Marketing and scaling its business could be just as complex.


The Debrief | Can Gen Z Beauty Brands Grow Up?

As Gen Z ages out of stickers and jelly textures, the bar for results is rising. BoF’s Daniela Morosini explains how youth-first brands can earn cross-generational credibility without losing their core.

The Debrief | Can Gen Z Beauty Brands Grow Up?

As Gen Z ages out of stickers and jelly textures, the bar for results is rising. BoF’s Daniela Morosini explains how youth-first brands can earn cross-generational credibility without losing their core.


The K-Beauty Giants Resetting Beauty’s Pecking Order

A new wave of South Korean conglomerates are ascending the ranks of the world’s largest beauty companies.

The K-Beauty Giants Resetting Beauty’s Pecking Order

A new wave of South Korean conglomerates are ascending the ranks of the world’s largest beauty companies.


Inside Beauty’s New Growth Priorities with BoF and Amazon Beauty

Executives from beauty brands including La Mer, Puig, Chanel Beauty, Dyson, Gisou, LVMH Fragrance Brands, Prada Beauty and Aesop, among others, joined Amazon Beauty and BoF for dinner in New York City.

Inside Beauty’s New Growth Priorities with BoF and Amazon Beauty

Executives from beauty brands including La Mer, Puig, Chanel Beauty, Dyson, Gisou, LVMH Fragrance Brands, Prada Beauty and Aesop, among others, joined Amazon Beauty and BoF for dinner in New York City.


How to Scale a Premium Skincare Brand

Beauty retailers excel at creating interactive, playful shopping experiences, but science-backed, pricey skincare brands looking to find growth must think outside the box.

How to Scale a Premium Skincare Brand

Beauty retailers excel at creating interactive, playful shopping experiences, but science-backed, pricey skincare brands looking to find growth must think outside the box.


Dyson’s Profits Fall by Nearly 50% in ‘Difficult’ Year

Revenues are down more than $670 million after the hair care company cut more than a quarter of its UK workforce.

Dyson’s Profits Fall by Nearly 50% in ‘Difficult’ Year

Revenues are down more than $670 million after the hair care company cut more than a quarter of its UK workforce.


Peloton Kicks Off Turnaround with Hardware, AI Product Launch

In the years since the pandemic lockdown, the New York-based fitness company has struggled with sales declines as more people have returned to regularly exercising outdoors and in gyms.

Peloton Kicks Off Turnaround with Hardware, AI Product Launch

In the years since the pandemic lockdown, the New York-based fitness company has struggled with sales declines as more people have returned to regularly exercising outdoors and in gyms.


Can Beauty Devices Bring the Medspa Home?

SharkNinja’s latest innovation, the Facialpro Glow, mimics in-office aesthetic treatments. Like competitors Omnilux or Medicube, its parent company hopes to entice consumers to take procedures into their own hands.

Can Beauty Devices Bring the Medspa Home?

SharkNinja’s latest innovation, the Facialpro Glow, mimics in-office aesthetic treatments. Like competitors Omnilux or Medicube, its parent company hopes to entice consumers to take procedures into their own hands.


Drew Barrymore’s Makeup Line, Flower Beauty, Closes

Its parent company, brand incubator Maesa, also announced it would be exiting the colour cosmetics category altogether.

Drew Barrymore’s Makeup Line, Flower Beauty, Closes

Its parent company, brand incubator Maesa, also announced it would be exiting the colour cosmetics category altogether.