Sycamore Said to Near Deal to Sell Boots
The private equity firm is nearing a deal, valued at $9 billion, to sell the UK health and beauty retail business to the Canadian branch of the billionaire Weston family, a source told Bloomberg.
Beauty
Analysis and advice on the fast-evolving beauty business.
The Top Trends That Will Define Beauty in 2026
From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.
The Best of BoF 2025: Conglomerates, Controversy and Consolidation
The beauty industry's M&A machine roared back into action in 2025, with no shortage of blockbuster sales and surprise consolidation. It was also a year with no shortage of flashpoint moments or controversial characters, reflecting the wider fractious social media and political climate.
The Best of BoF 2025: Deals, Deals, Deals
After a year of stagnancy, the beauty deals pipeline unfroze in 2025, with some of the buzziest brands finding new homes in blockbuster deals.
The Best of BoF 2025: All’s Well That Spends Well
From members clubs and longevity tech to supplements and wearables, wellness remained a premium offering for high-income consumers in 2025.
The Best of BoF 2025: Setting the Tone
Beauty marketing was a mixed back this year, as brands and retailers asserted themselves among rabid Gen Alpha shoppers, tackled new AI search engines and tried to remain relevant in the most competitive market of all time.
The Best of BoF 2025: An Omnichannel World
As retailers big and small fight on the global stage for share of the beauty market, brands are increasingly spreading themselves across channels — e-commerce, live selling and even AI platforms — to better meet customers where they are.
The Best of BoF 2025: The New Food Chain
Beauty’s biggest companies have seen their growth moderate, while a flurry of M&A activity and consolidation has begun to shift the playing field.
The Best of BoF 2025: The Next Big Beauty Boom?
Skinified routines and premium stylers drove most of the category's growth in 2025, as consumers became more value conscious in their hair care purchases overall.
The Best of BoF 2025: Clean Girl Power Remains Strong
One particular beauty look continued to dominate the makeup industry in 2025, driving new innovations and inspiring most of its launches.
The Best of BoF 2025: A Boom Year Gets Complicated
Fragrance entered 2025 riding a luxury scent frenzy, global demand and buzzy launches. Now, signs of saturation and market bifurcation are emerging.
The Best of BoF 2025: Innovation is King
Skincare brands are finding post-pandemic growth more elusive, as customers whittle down their routines and seek out expert-backed brands.
Ronald Lauder Is Optimistic About 2026 but Worried About Mamdani
Billionaire cosmetics heir Ronald Lauder, 81, remains optimistic about 2026 expressing hope for solving problems and focusing on defeating incumbent Democrat Kathy Hochul in the New York governor’s race.
THE NEWS IN BRIEF
Dyson’s $499 AI Toothbrush Sees Rocky Debut
The UK firm blamed a production error resulting in ‘water seepage’ for the disappearance of its newly launched camera-equipped toothbrush from stores.
Sephora to Launch at Marks & Spencer
‘Sephora at M&S’ will roll out in M&S stores and online starting next spring, with plans to expand to 100 locations by the end of 2028.
Novo Buys Rights to Early Obesity Pill For $2.6 Billion
The Wegovy maker has signed a deal to license an experimental obesity pill from China’s Jiangsu Hengrui Pharmaceuticals as it seeks to regain share of the global GLP-1 market.
Oura Delays US IPO
The smart ring maker said on Tuesday it has delayed its US initial public offering, citing market uncertainty.
Scarlett Johansson’s Skincare Brand The Outset Closes
As of Monday, the premium brand’s website has been updated with a message announcing its closure.
Vyrao Acquired by Brand Platform Tresalis
The niche perfume brand has been purchased by the new beauty operator created and backed by German investment firm Athos.
L’Oréal Joins Forces With Nykaa to Invest in Indian Beauty Brands
BOLD, the French conglomerate’s venture capital fund, will collaborate with retailer Nykaa to invest in the next generation of Indian beauty brands.