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Beauty

Analysis and advice on the fast-evolving beauty business.

Solving Beauty’s Packaging Problem

Last year, the beauty sector generated 142.6 billion units of packaging — most of which ended up in landfill.


What’s Behind the Lip Gloss Boom? The 90s Nostalgia, Wellness and Tinder.

High-shine lacquered lips are back on the beauty radar. But like its consumers, lip gloss has grown up and brands have made modifications to improve their formulas.


Birchbox Eyes 'Casual Beauty Customers' with Walgreens Launch

Birchbox is among the many direct-to-consumer brands that are going brick-and-mortar as well as online to increase shopping options.


Glossier President and CFO to Depart Company

BoF exclusively reports that Henry Davis is exiting the direct-to-consumer beauty brand after almost five years to pursue his own entrepreneurial opportunities.


Kylie Jenner Gives Ulta Beauty Some Gloss

This week, everyone will be talking about Ulta Beauty's first financial results since partnering with Kylie Jenner and Kim Kardashian, Versace and Chanel's pre-fall shows in New York and Victoria's Secret's controversial television special. Read our BoF Professional Cheat Sheet.


The Power of Being Yourself: Huda Kattan

The most powerful beauty influencer in the world wasn't able to build her Huda Beauty cosmetics empire until she accepted her 'weirdness.'


The Candle Market Is on Fire

As interest in both self-care and home decor flourish, scented candles have become indispensable accessories. And thanks to Instagram, fashion houses and indies alike have entered this market with products that go way beyond glass jars with stickers.


How Avon Is Rebooting for a Digital Age

The pioneer of door-to-door selling is betting on technology and a new digital team to bolster its business in hard times.


Byredo Founder Says Grow Slow and Do Your Homework

Ben Gorham shares the best decision and biggest mistake of his entrepreneurship journey.


Sephora or Ulta: A Beauty Brand’s Biggest Decision

Signing an exclusive deal with one of the two leading beauty retailers is an important step for emerging startups and celebrities like Kylie Jenner alike. But setting the right terms is crucial.


Shakeup Spells Trouble at J.Crew

This week, everyone will be talking about the abrupt departure of J.Crew's CEO, Black Friday's shopping frenzy and growing pessimism about mass retailers on Wall Street. Read our BoF Professional Cheat Sheet.


BoF and Target Celebrate West Coast Creativity

Designers, creative leaders, and entrepreneurs celebrated the vitality of their community in Los Angeles.