Skip to main content

Beauty

Analysis and advice on the fast-evolving beauty business.

Op-Ed | A New (Augmented) Reality for Brands and Retailers

Companies that don't make use of augmented reality technologies may soon find themselves unable to compete, argue Sarah Willersdorf, Christine Barton and Pierre Dupreelle.


South African Department Store Woolworths Partners With Beyoncé Makeup Artist

Like many of its peers, Woolworths has invested heavily in its beauty business by partnering luxury international brands such as House of Chanel, Estée Lauder and Jo Malone.


New York’s Fashion and Beauty Startup Scene Is Having a Moment

Investors like the new breed of fashion companies that have an Instagram-fuelled intimate relationship with their customers.


Today's Instagram Star May Be Tomorrow's Cosmetics Mogul

A new generation of celebrity makeup artists hopes to parlay social media influence into big business. But it takes more than a couple million Instagram followers to become the next Pat McGrath.


The Shady Truth About Inclusive Beauty (And How Brands Can Improve)

BoF had a chemist analyse some of the most popular new 40-plus shade foundation lines to see which brands went beyond adding a bit more pigment to develop makeup for darker skin tones. Some pioneers in the category, including Fenty, fell short.


Bobbi Brown and Walmart Want to Bring Wellness to the Masses

The makeup industry veteran is partnering with the retailer to launch a line of gummies, tea, pills, powders and tablets,  BoF has learned. They are betting that wellness concepts that proved hits with Goop and other luxury retailers will translate into a mass consumer brand.


Santander Brasil Partners With Cosmetics Maker Natura to Offer Banking Services

The deal will offer digital checking accounts and other banking services to Natura's 1 million sellers.


Unilever Set to Buy French Cosmetic Brand Garancia

The terms of the deal were not disclosed.


Celebrity Hair Guru Jen Atkin Says to Tune out Bad Advice and Hire Women

The entrepreneur behind Ouai and Mane Addicts shares her experiences going from hairstyling assistant to A-list beauty influencer and brand builder.


What's Behind Beauty's Billion-Dollar Valuations?

Beauty is breeding unicorns faster than ever, with brands evolving from unknown start-ups to blockbuster deals in the space of a few years.


Glossier Hires Elle.com Editor as First Head of Content

Elle.com’s digital director Leah Chernikoff will oversee all of Glossier’s content, including Into the Gloss.


Avon Explores Deal to Put Company Back Together

The cosmetics maker, which split itself three years ago, has been considering a deal that would put the company back together.