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Beauty

Analysis and advice on the fast-evolving beauty business.

Makeup by Mario Secures Minority Investment at $200 Million Valuation

Provenance and Silas Capital took a minority stake in Mario Dedivanovic’s Makeup by Mario, valuing the brand at over $200 million.


Hyram Yarbro and Addison Rae Didn’t Need Beauty Brands

Hyram Yarbro and Addison Rae are the latest content creators-turned-founders to discover online fame alone doesn’t translate into beauty sales.


Why TikTok’s Biggest Stars Are Struggling to Sell Beauty Products

Sephora has dropped Addison Rae’s Item Beauty and Hyram Yarbro’s Selfless by Hyram, which launched at the retailer to much fanfare in 2021. Both influencers failed to develop brands that resonated with their followers.


Morphe Parent Files for Bankruptcy, Parts Ways With Ariana Grande’s R.E.M. Beauty

Following disappointing sales, influencer controversies, layoffs and store closures, the beauty incubator’s assets are to be acquired by lenders.


P&G Beauty Acquires Textured Hair Brand Mielle Organics

Mielle Organics has been acquired by P&G Beauty for an undisclosed sum. Co-founders Monique and Melvin Rodriguez will stay on in their roles of CEO and COO, respectively.


Why It’s So Hard for Fashion Retailers to Succeed in Beauty

It’s hard to break into beauty, on or offline, even if you’re owned by Amazon. As retailers from Trader Joe’s to Moda try to establish dominance in a category with endless points of distribution, it takes more than just populating your site or shelves with bottles and tubes of skin care to get shoppers to see you as a viable seller of beauty. It takes authority, and usually, exclusive focus (Sephora and Ulta Beauty aren’t trying to sell fashion, after all).


The Debrief | How Harry Styles Built a Nail Polish Empire

Priya Rao, executive editor, Business of Beauty, joins Lauren Sherman to unpack how the singer’s lifestyle label has managed to build a loyal fan base — without his direct involvement.


Why Beauty Is the New ‘It-Bag’ for Luxury E-Commerce

Moda Operandi is launching beauty, the third luxury fashion site to enter the category in under a year.


How Beauty Brands Are Preparing for 2023

As companies plan for another turbulent year, they are emphasising value, taking bigger retail bets and remaining optimistic.


Why I’m Optimistic About Beauty in 2023

Despite the numerous challenges hurled at the beauty industry the last few years, brands should feel good about the year ahead.


The Best of BoF: Beauty’s Year of Change

In 2022, the rules of beauty changed. Neon yellow replaced millennial pink, TikTok became the social marker of success, and omnichannel became the only path for survival. Explore BoF’s in-depth features and analysis on these topics and other year-defining trends like colour cosmetics’ comeback and the rise of celebrity brands.


How Kim Kardashian Changed Beauty – Again

Kim Kardashian may have launched her beauty brand, SKKN by Kim, with a collection of nine skin care products this year, but her impact on the beauty world came from just about everything else.