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Beauty

Analysis and advice on the fast-evolving beauty business.

Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper

For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.


Why It’s So Hard for Luxury Brands to Align Fashion and Beauty Strategy

Crafting a coherent identity across fashion and beauty — which operate on different timelines, often serve different audiences and are managed by different companies — is a difficult task, especially in the wake of a designer transition.


Beauty TikTok’s Latest Obsessions: From Hair Care to Spider-Man

The social media platform’s fascination with Marvel, curly hair routines and Danessa Myrick continues.


It’s Time to Think Bigger Than Clean Beauty

Beauty retailers have the power to set new trends. Why are they all still so fixated on the last one?


What Happens When the Menstrual Cycle Meets the Beauty Aisle

An array of emerging brands are attempting to glamourise and destigmatise everything from periods to hot flashes.


How to Decode Gen-Z’s Evolving Relationship With Beauty

The State of Fashion: Beauty explores why outsized influence of today’s teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.


Unilever Prestige’s CEO on Unlocking Growth in Beauty

At the inaugural The Business of Beauty Global Forum in Napa Valley, BoF sat down with Unilever Prestige CEO Vasiliki Petrou to discover why she believes new media channels, more immersive content and a laser focus on customer experience are critical to unlocking future growth in the beauty industry.


The BoF Podcast | Why Pamela Anderson Is Taking Control of Her Own Beauty Story

At The Business of Beauty Global Forum 2023, Pamela Anderson shared her perspectives on how the definition of beauty — and the beauty business — is changing with Moj Mahdara.


Ulta Beauty’s Merchandising Chief Looks Inside a Big Bet on Wellness

Monica Arnaudo shares her thoughts in The State of Fashion: Beauty on how the beauty industry will increasingly prioritise mixing products and services that emphasise the mind, body, spirit and “feeling good” into daily routines.


Why Is It So Hard for the Beauty Industry to Get Wellness Right?

The segment is meant to be beauty’s next holy grail, but nailing the experience hasn’t been easy.


TikTok’s Latest Obsessions: The Kardashian-Jenners and Friends Take Over

The Kardashian-Jenner clan continues to dominate on TikTok, as well as Makeup By Mario’s new blush.


How Personalisation and Data Can Transform Customer Connection in Beauty

At The Business of Beauty Global Forum, Bolt CEO Maju Kuruvilla shared his insights on how to leverage technology to personalise the shopper experience, at scale.