Cosmetics
The Mall Mainstay Clawing Back Sephora Tweens
The teen-favourite retailer Urban Outfitters is banking on Gen-Alpha influencers and brands like Sol de Janeiro and Yes Day in its bid to become a ‘beauty empire.’
How Not to Launch a Brand
Backlash to brand launches such as Leaked Labs, the beauty brand created by beauty influencers the Lipstick Lesbians, highlights the growing difficulty of turning a creator following into a brand community.
Department Stores Need Fragrance. Is the Feeling Mutual?
Memo Paris’s Harrods-exclusive launch with Giles Deacon underscores why fragrance remains a vital experiential anchor amid broader retail disruption.
Only the Fastest Innovators Are Winning in Beauty
Shoppers’ thirst for beauty is strong, as conglomerates’ recent earnings reports show. But the major players must find fresh ways to make their assortments stand out from the pack.
What’s Behind Niche Perfume’s Culinary Turn
Desire for more refined niche fragrances and addictive ‘gourmand’ ingredients has led to the arrival of brands like Moëhr, which takes its scent cues from haute cuisine.
E.l.f. Beauty Signals Caution Despite Rhode-Driven Growth
The US beauty conglomerate tempered its outlook for 2026, despite 25 percent growth last year led by Hailey Bieber’s beauty label Rhode.
How to Win in India
Global brands are still flooding into India, hoping to secure a foothold as the country’s appetite for prestige beauty grows. But many premium players are leaving money on the table.
The Ordinary’s Stunts Are Getting Bolder. How Far Can They Go?
The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. Its newest, in New York, may be one of its most audacious yet.
The Debrief | Why Are So Many Brands Faking Scandals?
The Business of Beauty’s Priya Rao and Rachael Griffiths discuss how beauty brands are moving beyond traditional social media content to experiment with “rage bait.”
Is There a Right Way to Sell Skincare to Kids?
Beauty built an entire industry around Gen Alpha’s shopping frenzy. But as the legal and ethical consequences of marketing to kids come into focus, tween-focused brands face their watershed moment.
How to ‘Un-Cancel’ a Beauty Product
Skinfluencers may dismiss products like makeup wipes, pore strips and face scrubs, but that hasn’t stopped them from becoming unlikely hits for beauty disruptors.
Can a Beauty Brand Stretch From Gen X to Z?
In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.