Puma Sales Slow Less Than Expected as Anta Partnership Advances
The German sportswear business is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike.
Streetwear
Latest News & Analysis
Marketing
How Twitch and Discord Are Shaping Menswear’s Next Generation
The rise of streaming culture and the social platforms that support it are influencing a generation of young men and spawning new menswear labels from Kai Cenat’s Vivet to Jarod John Leonard.
Retail
Beyond Hype: Scarcity Shoppers Can Believe In
Brands are finding success with products that are scarce because of real constraints, such as the materials and craftsmanship involved, as consumers tire of chasing limited drops engineered to sell out.
Sports
Opinion: The Sneaker Bubble Is Bursting Around Investors
Off the field and outside of the gym, many consumers are rediscovering smarter footwear, writes Bloomberg’s Andrea Felsted.
Sports
The World Cup’s Biggest Fashion Moments in Five Charts
Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.
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Retail
The Independent Retailer Built on Prioritising Black Buying Power
James Whitner’s multibrand business, which includes stores like A Ma Maniére and Social Status, is manoeuvring through a tough retail environment by serving Black communities that fashion has traditionally overlooked.
Luxury
Human Made Is Acquiring Undercover
The company founded by Japanese streetwear pioneer Nigo is set to purchase the brand of his longtime friend and fellow innovator, Jun Takahashi.
Sports
Why Every Fashion Brand Thinks It’s a Sportswear Label Now
From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.
Sports
The Sneakers That Mattered Most in 2025
The Business of Fashion crunched the numbers, polled readers and spoke with leading sneaker authorities to identify the shoes that defined the market this year – and pointed the way to what’s coming next.
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Retail
Streetwear’s First IPO, Explained
Human Made shares begin trading in Tokyo on Thursday, a milestone in streetwear’s evolution from a subcultural fashion trend to a mature fashion category.
Retail
Exclusive: Kith’s Ronnie Fieg on Designing the Brand’s First London Flagship
The founder of the New York label discusses opening Kith’s first standalone UK store, which includes Fieg’s debut restaurant concept as the brand leans further into hospitality.
Retail
Exclusive: Madhappy Talks International Expansion and Marni Collaboration
Co-founder Noah Raf details the sweats brand’s plans to open flagships on three continents, release new product categories and launch its first luxury collaboration with Marni.
Global Markets
Why Streetwear Is Still Booming in Latin America
While streetwear may have lost momentum in western markets, it continues to surge in countries like Brazil, Mexico and Colombia, where local entrepreneurs are injecting new energy into scenes that were already lively.
The News in Brief
Indian Fashion Retailer Trent Jumps as Quarterly Profits, Sales Rise
The Tata Group-owned business beat expectations, shoring up confidence in its fashion business after a period of sluggish performance.
Textured Haircare Brand The Mane Choice Names New CEO
Chasity Monroe has been appointed as the label’s chief executive as it undergoes a wider brand refresh.
APR Corp’s Quarterly Revenue Doubles on Skincare, Overseas Growth
The Korean firm and Medicube owner reported third quarter revenue growth of over 100 percent, mostly attributed to the expansion of its skincare range into new markets, channels and product categories.
Swan Beauty Names Chief Makeup Artist in Residence
Celebrity-makeup artist Ash K. Holm will join the “smart” mirror brand for a year-long partnership focusing on guidance and education.
Amorepacific Third-Quarter Revenue Rises 11%, Overseas Growth Cools
Revenue growth outpaced the previous quarter in the Korean conglomerate’s domestic market, but slowed internationally.
Hearst Magazines Names Juliana Stock President
Current president Debi Chirichella will be Hearst Magazine’s next chair.
Lilly Raises Sales Forecast, Widening Lead in Obesity Market
Eli Lilly & Co. raised its full-year sales forecast as demand for its blockbuster obesity and diabetes drugs continues to surge, giving the drugmaker more momentum as it expands into pills and develops even more powerful weight-loss treatments.