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Sports

The World Cup’s Biggest Fashion Moments in Five Charts

Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.

Sports

The World Cup’s Biggest Fashion Moments in Five Charts

Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.


Retail

The Independent Retailer Built on Prioritising Black Buying Power

James Whitner’s multibrand business, which includes stores like A Ma Maniére and Social Status, is manoeuvring through a tough retail environment by serving Black communities that fashion has traditionally overlooked.

Retail

The Independent Retailer Built on Prioritising Black Buying Power

James Whitner’s multibrand business, which includes stores like A Ma Maniére and Social Status, is manoeuvring through a tough retail environment by serving Black communities that fashion has traditionally overlooked.


Luxury

Human Made Is Acquiring Undercover

The company founded by Japanese streetwear pioneer Nigo is set to purchase the brand of his longtime friend and fellow innovator, Jun Takahashi.

Luxury

Human Made Is Acquiring Undercover

The company founded by Japanese streetwear pioneer Nigo is set to purchase the brand of his longtime friend and fellow innovator, Jun Takahashi.


Sports

Why Every Fashion Brand Thinks It’s a Sportswear Label Now

From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.

Sports

Why Every Fashion Brand Thinks It’s a Sportswear Label Now

From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.


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Sports

The Sneakers That Mattered Most in 2025

The Business of Fashion crunched the numbers, polled readers and spoke with leading sneaker authorities to identify the shoes that defined the market this year – and pointed the way to what’s coming next.

Sports

The Sneakers That Mattered Most in 2025

The Business of Fashion crunched the numbers, polled readers and spoke with leading sneaker authorities to identify the shoes that defined the market this year – and pointed the way to what’s coming next.


Retail

Streetwear’s First IPO, Explained

Human Made shares begin trading in Tokyo on Thursday, a milestone in streetwear’s evolution from a subcultural fashion trend to a mature fashion category.

Retail

Streetwear’s First IPO, Explained

Human Made shares begin trading in Tokyo on Thursday, a milestone in streetwear’s evolution from a subcultural fashion trend to a mature fashion category.


Retail

Exclusive: Kith’s Ronnie Fieg on Designing the Brand’s First London Flagship

The founder of the New York label discusses opening Kith’s first standalone UK store, which includes Fieg’s debut restaurant concept as the brand leans further into hospitality.

Retail

Exclusive: Kith’s Ronnie Fieg on Designing the Brand’s First London Flagship

The founder of the New York label discusses opening Kith’s first standalone UK store, which includes Fieg’s debut restaurant concept as the brand leans further into hospitality.


Retail

Exclusive: Madhappy Talks International Expansion and Marni Collaboration

Co-founder Noah Raf details the sweats brand’s plans to open flagships on three continents, release new product categories and launch its first luxury collaboration with Marni.

Retail

Exclusive: Madhappy Talks International Expansion and Marni Collaboration

Co-founder Noah Raf details the sweats brand’s plans to open flagships on three continents, release new product categories and launch its first luxury collaboration with Marni.


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Global Markets

Why Streetwear Is Still Booming in Latin America

While streetwear may have lost momentum in western markets, it continues to surge in countries like Brazil, Mexico and Colombia, where local entrepreneurs are injecting new energy into scenes that were already lively.

Global Markets

Why Streetwear Is Still Booming in Latin America

While streetwear may have lost momentum in western markets, it continues to surge in countries like Brazil, Mexico and Colombia, where local entrepreneurs are injecting new energy into scenes that were already lively.


Fashion Week

Virgil Abloh ‘World’s Fair’ Kicks Off in Paris

The city-wide, multi-disciplinary tribute to the late trailblazing creative director includes a major exhibition, screenings, performances, a Colette pop-up and collaborations with Nike, Apple, Ikea and Moët & Chandon.

Fashion Week

Virgil Abloh ‘World’s Fair’ Kicks Off in Paris

The city-wide, multi-disciplinary tribute to the late trailblazing creative director includes a major exhibition, screenings, performances, a Colette pop-up and collaborations with Nike, Apple, Ikea and Moët & Chandon.


Creative Class

Exclusive: Gosha Rubchinskiy Relaunches His Namesake Brand

The Russian designer has rebooted the namesake label he shuttered in 2018, the same year allegations of soliciting inappropriate images from minors tarnished his image.

Creative Class

Exclusive: Gosha Rubchinskiy Relaunches His Namesake Brand

The Russian designer has rebooted the namesake label he shuttered in 2018, the same year allegations of soliciting inappropriate images from minors tarnished his image.


Retail

Exclusive: Denim Tears Is Levelling Up

With ‘tens of millions’ in annual sales, Tremaine Emory’s buzzed-about New York label is in expansion mode.

Retail

Exclusive: Denim Tears Is Levelling Up

With ‘tens of millions’ in annual sales, Tremaine Emory’s buzzed-about New York label is in expansion mode.