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Streetwear

Latest News & Analysis
Marketing

How Twitch and Discord Are Shaping Menswear’s Next Generation

The rise of streaming culture and the social platforms that support it are influencing a generation of young men and spawning new menswear labels from Kai Cenat’s Vivet to Jarod John Leonard.


Retail

Beyond Hype: Scarcity Shoppers Can Believe In

Brands are finding success with products that are scarce because of real constraints, such as the materials and craftsmanship involved, as consumers tire of chasing limited drops engineered to sell out.


Sports

Opinion: The Sneaker Bubble Is Bursting Around Investors

Off the field and outside of the gym, many consumers are rediscovering smarter footwear, writes Bloomberg’s Andrea Felsted.


Sports

The World Cup’s Biggest Fashion Moments in Five Charts

Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.


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Retail

The Independent Retailer Built on Prioritising Black Buying Power

James Whitner’s multibrand business, which includes stores like A Ma Maniére and Social Status, is manoeuvring through a tough retail environment by serving Black communities that fashion has traditionally overlooked.


Luxury

Human Made Is Acquiring Undercover

The company founded by Japanese streetwear pioneer Nigo is set to purchase the brand of his longtime friend and fellow innovator, Jun Takahashi.


Sports

Why Every Fashion Brand Thinks It’s a Sportswear Label Now

From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.


Sports

The Sneakers That Mattered Most in 2025

The Business of Fashion crunched the numbers, polled readers and spoke with leading sneaker authorities to identify the shoes that defined the market this year – and pointed the way to what’s coming next.


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Retail

Streetwear’s First IPO, Explained

Human Made shares begin trading in Tokyo on Thursday, a milestone in streetwear’s evolution from a subcultural fashion trend to a mature fashion category.


Retail

Exclusive: Kith’s Ronnie Fieg on Designing the Brand’s First London Flagship

The founder of the New York label discusses opening Kith’s first standalone UK store, which includes Fieg’s debut restaurant concept as the brand leans further into hospitality.


Retail

Exclusive: Madhappy Talks International Expansion and Marni Collaboration

Co-founder Noah Raf details the sweats brand’s plans to open flagships on three continents, release new product categories and launch its first luxury collaboration with Marni.


Global Markets

Why Streetwear Is Still Booming in Latin America

While streetwear may have lost momentum in western markets, it continues to surge in countries like Brazil, Mexico and Colombia, where local entrepreneurs are injecting new energy into scenes that were already lively.