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Technology

Spangle Raises $15 Million Series A

The AI-powered e-commerce software provider is valued at $100 million with its latest funding round.

Technology

Spangle Raises $15 Million Series A

The AI-powered e-commerce software provider is valued at $100 million with its latest funding round.


Beauty

What’s Next for Moon Juice

The wellness brand shuttered its last standalone store in Los Angeles’ Venice neighbourhood and is leaving Sephora, but founder Amanda Chantal Bacon is seeking growth in other channels.

Beauty

What’s Next for Moon Juice

The wellness brand shuttered its last standalone store in Los Angeles’ Venice neighbourhood and is leaving Sephora, but founder Amanda Chantal Bacon is seeking growth in other channels.


Beauty

Stranger Things Hairstylist Is Launching a Hair Care Brand

The hit Netflix show’s lead hair designer Sarah Hindsgaul will be one of the first on-set Hollywood beauty professionals to have her own hair-care line as more of her peers look for opportunities beyond filming.

Beauty

Stranger Things Hairstylist Is Launching a Hair Care Brand

The hit Netflix show’s lead hair designer Sarah Hindsgaul will be one of the first on-set Hollywood beauty professionals to have her own hair-care line as more of her peers look for opportunities beyond filming.


Retail

How to Launch a Fashion Brand in 2026

A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.

Retail

How to Launch a Fashion Brand in 2026

A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.


Technology

How Small Brands Are Learning to Love AI

Startups are starting to use AI for everything from retail planning to inventory management, while mostly keeping the technology away from the creative parts of their business.

Technology

How Small Brands Are Learning to Love AI

Startups are starting to use AI for everything from retail planning to inventory management, while mostly keeping the technology away from the creative parts of their business.


Beauty

Hims & Hers Co-Founder Launches At-Home Acne Injection Brand

The founders of the injection pen maker Indomo, which include Jack Abraham from the telehealth firm as well as a former Starface executive, hope to revolutionise the acne care market.

Beauty

Hims & Hers Co-Founder Launches At-Home Acne Injection Brand

The founders of the injection pen maker Indomo, which include Jack Abraham from the telehealth firm as well as a former Starface executive, hope to revolutionise the acne care market.


Retail

Whatnot Secures $11.5 Billion Valuation

The live shopping startup on Tuesday announced a $225 million Series F funding round as the platform’s GMV more than doubled in 2025.

Retail

Whatnot Secures $11.5 Billion Valuation

The live shopping startup on Tuesday announced a $225 million Series F funding round as the platform’s GMV more than doubled in 2025.


Direct-to-Consumer

Outdoor Voices’ Ty Haney Sued by Investors in Energy Drink Venture

A group of local Boulder, Colorado-based investors in Haney’s beverage company, Joggy, filed a lawsuit against her this month, alleging securities fraud.

Direct-to-Consumer

Outdoor Voices’ Ty Haney Sued by Investors in Energy Drink Venture

A group of local Boulder, Colorado-based investors in Haney’s beverage company, Joggy, filed a lawsuit against her this month, alleging securities fraud.


Marketing

How Favorite Daughter Benefitted From the Netflix Effect

The womenswear business, which has crossed $100 million in annual sales, has tapped the power of pop culture thanks to its appearances on Netflix’s “Nobody Wants This,” created and written by Erin Foster, one of the brand’s founders.

Marketing

How Favorite Daughter Benefitted From the Netflix Effect

The womenswear business, which has crossed $100 million in annual sales, has tapped the power of pop culture thanks to its appearances on Netflix’s “Nobody Wants This,” created and written by Erin Foster, one of the brand’s founders.


Direct-to-Consumer

True Classic Launches Women, Kids Lines

The men’s T-shirt maker is introducing a line of tees, hoodies and joggers for women and kids later this month, less than a year after closing its first funding round at an $850 million valuation.

Direct-to-Consumer

True Classic Launches Women, Kids Lines

The men’s T-shirt maker is introducing a line of tees, hoodies and joggers for women and kids later this month, less than a year after closing its first funding round at an $850 million valuation.


Sustainability

Exclusive: Former Circ Executive Luke Henning Named Bio-Based Fur Startup BioFluff’s Interim CEO

Henning is stepping in to lead the next-gen materials business as it looks to raise $2.5million to fund commercial expansion.

Sustainability

Exclusive: Former Circ Executive Luke Henning Named Bio-Based Fur Startup BioFluff’s Interim CEO

Henning is stepping in to lead the next-gen materials business as it looks to raise $2.5million to fund commercial expansion.


Technology

The Fashion AI Startups to Watch

BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.

Technology

The Fashion AI Startups to Watch

BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.